Brand Manager

Brand Manager / Sr. Manager – Premium Beverage

Category

Role

We are seeking an experienced and culturally attuned Brand Manager with strong exposure

to premium, lifestyle, and aspirational brands. This role owns brand strategy, equity

building, and market performance for our premium beverage portfolio.

Key Responsibilities

- Lead brand strategy, annual planning, and positioning to build long-term brand equity.

- Serve as the custodian of brand identity, ensuring consistency in tone, design, packaging,

and experiences.

- Develop and execute 360° marketing campaigns spanning digital, experiential, cultural

collaborations and more.

- Drive consumer, category, and cultural understanding to shape innovation and

communication.

- Partner with R&D, design, creative, media, PR, and experiential agencies to deliver

premium brand experiences.

- Manage Category growth while optimizing budgets.

- Work closely with sales and trade marketing to ensure strong in-market visibility &

execution.

- Track brand health, share, awareness, and preference metrics and translate learnings into

action.

Qualifications & Experience

- MBA/PGDM in Marketing or related discipline preferred.

- 8–12+ years of experience managing brands within FMCG, beverages, alcobev, or lifestyle

categories.

- Exposure to premium / lifestyle / aspirational brands is a Must.

- Strong understanding of consumer behavior, cultural trends, premium pricing, and

design-first thinking.

- Proven ability to manage agencies and lead integrated brand-building campaigns.