D2C Head / Performance Marketing

Key Responsibilities

Strategy & Planning

• Build and own Miraggio’s performance marketing roadmap for D2C and marketplaces.

• Define, track, and deliver against key growth metrics – ROAS, CAC, LTV, revenue contribution.

• Manage and optimize paid media budgets across Meta, Google, YouTube, affiliates, and emerging platforms.

Campaign Execution

• Plan and execute paid campaigns across platforms (Meta, Google, YouTube, Programmatic, etc.).

• Collaborate with creative and brand marketing teams to design thumb-stopping ad creatives and optimized landing pages.

• Drive funnel-based marketing (acquisition, retargeting, and retention campaigns).

Analytics & Optimization

• Analyze campaign performance and optimize for cost-efficiency and scale.

• Conduct A/B testing for creatives, targeting, and bidding strategies.

• Generate insights from data to refine future campaigns and identify new growth opportunities.

Cross-functional Collaboration

• Work closely with Brand Marketing, CRM, and Sales teams to align on customer journey and growth targets.

• Coordinate with agencies, ad platforms, and external partners to maximize ROI.

Innovation & Growth

• Experiment with new digital channels, influencer collaborations, affiliate models, and growth hacks.

• Stay ahead of industry trends in luxury/fashion D2C marketing.

Key Skills & Qualifications

• 5-7 years of experience in performance marketing for D2C/e-commerce brands (luxury/fashion preferred).

• Proven expertise in Meta Ads, Google Ads, YouTube and strong understanding of omni-channel growth.

• Hands-on experience with GA4, or other attribution tools.

• Strong analytical skills with comfort in Excel/Google Sheets; SQL/BI tools a plus.

• Creative sensibility to work with design/brand teams for impactful communication.

• Ability to manage large budgets and deliver measurable business impact.