Content Creator & Copywriter

Actively Reviewing the Applications

Wiraa

India Full-Time On-site 1–1 LPA

Posted 11 hours ago • Apply by June 15, 2026

Job Description

About The Company

Highwire is a strategic marketing communications agency that operates at the intersection of innovation and industry. We partner with ambitious startups, established corporations, and industry leaders to navigate complex markets, lead with purpose, and achieve measurable growth. Our expertise spans strategic communications, creative development, and insights-driven campaigns, enabling us to craft bold ideas that resonate across various sectors including B2B technology, healthcare, cybersecurity, energy and sustainability, and financial services. As a values-driven organization, Highwire is committed to fostering an inclusive environment where diversity, equity, and belonging are central to our culture. We believe storytelling is a powerful tool for transformation, and we strive to amplify all voices, ensuring our team and clients alike feel valued, supported, and empowered to make an impact.

About The Role

The Content Creator & Copywriter at Highwire is a vital member of our Content team, responsible for developing compelling and creative content across multiple disciplines and platforms. This role requires a dynamic and adaptable individual with approximately 3–4 years of experience in social media content creation, particularly within B2B technology sectors. The successful candidate will craft engaging social media campaigns, manage content calendars, and collaborate closely with clients and internal teams to ensure content aligns with strategic objectives. The role emphasizes versatility in tone and style, enabling effective communication for diverse audiences, including corporate clients and consumer-facing brands. The Content Creator & Copywriter will also support new business initiatives through persuasive copywriting for pitches, manifestos, and product descriptions. This position offers an exciting opportunity to shape brand voices, contribute to social media strategies, and enhance digital presence within a collaborative, fast-paced environment that values curiosity, creativity, and continuous learning.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or related field
3–4 years of experience in social media content creation and copywriting
Proven experience working with B2B technology clients, including healthcare, professional services, and consumer brands
Exceptional social media copywriting skills with the ability to adapt tone and style across platforms
Strong understanding of social media management tools such as Sprout Social, Hootsuite, or Buffer
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment
Analytical skills to track performance metrics and optimize content strategies
Proactive mindset with a passion for learning new platforms, tools, and digital marketing techniques
Excellent collaboration and communication skills to work effectively with clients and internal teams

Responsibilities

Develop and execute creative social media content, campaigns, and copy across platforms including LinkedIn, Twitter, Instagram, and TikTok
Collaborate with clients to understand their needs, goals, and brand voice, adjusting strategies as needed
Manage content calendars and oversee the scheduling and publication of social media posts
Work closely with account teams to create content that meets client objectives and aligns with brand messaging
Write engaging copy tailored to diverse audiences, ensuring consistency and resonance
Implement both paid and organic social media strategies to enhance brand awareness and engagement
Monitor performance metrics, analyze data, and refine strategies to improve results and achieve KPIs
Stay current with digital trends, emerging platforms, and new tools to keep content innovative and effective
Assist in developing content for new business pitches, including manifestos, product descriptions, and rationales

Benefits

Competitive salary range of $63,000 to $90,000, based on experience and qualifications
Comprehensive medical, dental, and vision insurance coverage
401(k) retirement plan with matching contributions
Generous paid time off and holiday leave
Flexible work arrangements, including remote and hybrid options
Professional development opportunities and ongoing training
A collaborative and inclusive work environment that values diversity and innovation
Additional perks aimed at supporting overall well-being and work-life balance

Equal Opportunity

Highwire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of age, race, ethnicity, gender identity, sexual orientation, religion, disability, or any other characteristic protected by law. We believe that diverse perspectives foster innovation and drive our success, and we are dedicated to ensuring equity and fairness in all aspects of employment.