Deputy General Manager – Brand Marketing

About Us

We are one of the fastest-growing real estate brands in the country, known for our bold ideas, meticulous execution, and customer-first approach. Our marketing team drives the brand’s voice and has been recognized at national and global forums for excellence in creativity, strategy, and execution.

We are also proud to be a Great Place to Work®-certified organization, with a culture that prioritizes people, purpose, and performance. Join us to be part of a team that is setting new benchmarks in real estate marketing.

Role Overview

We are looking for a dynamic Deputy General Manager – Brand Marketing to support the development and execution of brand strategies and integrated marketing campaigns. The role involves collaborating with internal teams and agencies to deliver impactful campaigns that strengthen brand presence and drive business outcomes.

Key Responsibilities

Brand Strategy & Management

• Lead brand development and positioning for multiple projects across the portfolio
• Define brand architecture, personality, and tone to ensure consistency across channels
• Oversee brand health metrics and continuously optimize strategies based on insights

Campaign Development & Execution

• Conceptualize and lead end-to-end 360° marketing campaigns, from ideation to execution
• Collaborate with internal stakeholders and external agencies to deliver high-impact results
• Maintain creative excellence while ensuring commercial relevance

Digital & Performance Marketing

• Oversee digital marketing strategy, including paid media, SEO/SEM, content, and social media
• Leverage digital platforms for lead generation, engagement, and brand amplification
• Use analytics to optimize performance across channels

Media Planning & Budget Management

• Manage media strategy, buying, and planning across offline and online channels
• Own the marketing budget and deliver strong ROI through smart allocation and tracking
• Negotiate with vendors and agencies to ensure cost-effective outcomes

Market Research & Consumer Insights

• Commission and interpret market research to inform strategy and decision-making
• Stay ahead of market trends, competitor movements, and consumer behaviors
• Translate insights into actionable plans to drive competitive advantage

Leadership & Team Development

• Build, lead, and mentor a high-performing team
• Foster a culture of creativity, accountability, and continuous learning
• Align team goals with organizational priorities and brand vision