Brand Lead

Job Title: Brand Lead — Marketing

Location: Faridabad (On-site)

Type: Full-Time

About the Role

We are building the next generation of consumer health brands at Psychotropics India Ltd. (PIL) — a 40+ year pharmaceutical company with exports across 45+ countries.

This is not a maintenance role. This is a pure 0 to 1 brand building role across three new verticals being built ground up in the D2C space — mass premium petcare, premium skincare and nutraceuticals — alongside scaling our existing online business.

You will be the daily heartbeat of everything brand, content and marketing at PIL's consumer division — owning the narrative, building the identity and taking these brands from concept to consumer.

If you want to build something real, move fast and leave a visible mark — this is that role.

What You'll Own

Brand Building

• Own brand identity, positioning and communication across all consumer verticals
• Translate brand strategy into compelling consumer-facing communication
• Maintain consistency of tone, voice and visual language across all touchpoints
• Work closely with leadership on brand architecture and GTM strategy

Campaign & Content

• Plan and execute integrated marketing campaigns across digital and offline
• Own the content calendar across social media, D2C website and marketplaces
• Brief and guide the creative team on all brand communication
• Lead influencer and KOL strategy — identification, outreach and execution

Launch Marketing

• Own the end-to-end brand launch plan for new verticals
• Coordinate across creative, e-commerce, marketplace and agency teams
• Build pre-launch buzz, launch push and sustenance marketing plans
• Ensure every launch lands with clarity, consistency and impact

Community & Consumer

• Build and grow brand communities across Instagram, YouTube and other platforms
• Stay deeply connected to consumer trends, category shifts and competitor activity
• Bring a sharp, modern consumer lens to every brief and campaign

Reporting & Optimisation

• Track brand health metrics — awareness, engagement, sentiment, share of voice
• Review campaign performance and continuously optimise
• Bring data and instinct together to make better brand decisions

Who We're Looking For

• 4–7 years in brand marketing — beauty, wellness, petcare, FMCG or D2C preferred
• Experience working on a brand from early stage — launch experience is a strong plus
• Deep understanding of digital-first brand building and social media
• Strong grasp of content, influencer marketing and community building
• Comfortable briefing and managing creative, agency and external partners
• Sharp consumer instinct — especially for modern, premium and wellness-led categories
• Ability to move fast, think independently and own outcomes
• Based in Delhi NCR with Faridabad commute feasible

Good to Have

• Experience in petcare, skincare or nutraceuticals
• Exposure to D2C platforms — Shopify, Amazon, brand.com
• Familiarity with performance marketing — enough to brief and review
• Understanding of GenZ and millennial consumer behaviour
• Experience launching a brand from scratch

What Success Looks Like

• Brands that look, feel and speak with a distinct and premium identity
• Campaigns that drive awareness, trials and repeat purchase
• A content ecosystem that builds community and brand love
• Launches that land on time, on brief and with impact
• A brand that consumers talk about without being asked to

Why Join Us

40 years of pharmaceutical credibility. Three new consumer brands being built from the ground up in petcare, skincare and nutraceuticals. Science-led products with uncompromised quality. A D2C business that is scaling fast.

This is a rare opportunity to be part of something at the very beginning — with the backing of a serious, established organisation behind you.

Real ownership. Fast growth. A team that's building something the market hasn't seen before.