B2B Digital Marketing Specialist (PPC)

Gurugram, Haryana

A day in the life of this role

Are you a data-driven B2B marketer with a passion for scaling online businesses for international regions? We are looking for an experienced Digital Marketer to lead our digital growth strategy across platforms for the international market.

Job Responsibilities:

●     Build & Scale paid media strategy (Google, LinkedIn, Meta) → pipeline (Qualified Leads) & revenue.

●     Lead $25000+/month campaigns, optimize CPA/CPL/ROAS.

●     Responsible for maintaining industry benchmarks for CPL, CPMQL, CP Demo, CP Proposal & CAC.

● Drive B2B lead generation through targeted digital initiatives & cross-channel campaigns across search, social, display, and affiliates.

●     Align closely with Sales/Demand Gen on pipeline impact

●     Drive experimentation, CRO, and funnel optimization

●     Own audience strategy, reporting, and attribution

●     Leverage analytics to design personalized campaigns and enhance CRM efficiency.

●     Monitor, analyze, and optimize campaign performance with actionable insights.

●     Collaborate with creative, sales, and product teams to align marketing with business goals.

What we’re looking for

●     Someone who knows how to how to build B2B lead funnel from the international Market (Saas or IT Domain)

●     2–5 years of experience in Performance / Paid Acquisition / Demand Gen.

●     Strong B2B SaaS track record

●     Owned seven-figure monthly budgets, full-funnel strategy

●     Strong expertise in performance marketing, paid media, and digital analytics tools (Google Analytics, SEM, social media ads).

●     Deep Google Ads + LinkedIn Ads expertise

●     Hands-on experience with cross-channel campaigns & marketing automation tools.

●     Hands-on with HubSpot, Salesforce, GA4, A/B testing

●     A creative thinker with strong communication, and problem-solving skills

Who we are

At Meritto we believe in building more than just solutions. We’re redefining the way education connects with technology. As one of India’s Largest Vertical SaaS + Embedded Payments platform, we’re on a mission to build the “Digital Backbone of Education Institutions” by simplifying how educational organization runs — from enrollment to lifecycle, advancement to finance, and beyond. Having mastered the art of student acquisition, we’re now expanding our horizons to cover the entire spectrum of running an educational organization—from managing the student lifecycle to driving student success and outcomes.

What’s our work culture like? We work from the office in a dynamic, inclusive, and merit-driven space fueled by the energy of collaboration and creativity coming together.