Area Sales Manager

AREA SALES MANAGER - RENAULT INDIA PRIVATE LIMITED

JOB LOCATION: Mumbai/ Gurgaon/ Kolkata

Principal Accountabilities:

1. Territory Sales Volumes:

• Efficient management of Renault India commercial budgets.

• Implementation of commercial activity campaigns.

• Manage new model launches at the dealership end.

• Ensure achievement of dealer‑wise wholesale targets.

2. Market Share (based on TIV):

• Study competitor efforts and strategies in the territory and share relevant insights with H.O. teams.

• Provide feedback on the efficiency of dealer programmes.

• Micro‑level monitoring of dealership local marketing activities.

• Collaborate with Marketing to enhance brand visibility in the territory.

3. Customer Retention:

• Monitor the dealership’s Lost Customer Database.

• Conduct RCA for enquiries not converted into bookings.

• Strengthen dealership referral programmes.

• Implement initiatives to improve customer experience (CX) across the dealer network.

• Ensure dealer staff are trained per RIPL guidelines.

4. Dealer Relationship Management:

• Assist the Business Manager with dealer financial performance issues.

• Oversee dealer stock management to control ageing and improve stock turn.

• Build professional and motivational relationships with Sales Consultant teams.

• Ensure achievement of quality and profit objectives for assigned dealers.

CHALLENGES:-

Role Complexity:

• Difficult to influence the DP (Dealer Principal)
• Customize the dealership‑profitability‑model specific to the DP.

Solution Mechanism:

• Difficult to work with fluctuating market uncertainties
• Establish strong connections at competitor OEMs, competitor dealerships, and local government bodies.

KEY INTERACTIONS:-

Internal:

• Network Development team

• Field After Sales & Field AXS teams

• H.O. Teams (Sales Planning; Customer Care)

• Finance Department

External:

• Dealership Principals and Dealership Staff

• Banks & Financiers (in the assigned territory)

KNOWLEDGE & SKILLS:-

Qualifications :

• U.G, Degree in Mechanical / Automobile Engineering : B.E / B.Tech

• Post Graduate Degree (MBA) or Diploma (PGDBM)

Relevant Experience :

Similar position in Channel Sales business with OEMs ; minimum 5 – 10 yrs of Field Experience

Core Competencies :

1. Commercial Acumen

2. Product Knowledge

3. Focus on Dealership Profitability

4. Competition Awareness

5. Customer Focus

6. Relationship management Skills (DP)

7. Collaborative Team Player, 8. Adaptability & Flexibility

9. Leadership (training & motivating dealership staff)