Area Manager Rural

Actively Reviewing the Applications

Coimbatore Full-Time 4–8 years

Posted 5 days ago • Apply by June 11, 2026

Job Description

About The Role

Scale up rural channel in designated states. Develop sales infrastructure and operationalize the demand capture, demand fulfilment and demand capture model developed as part of the rural ‘go to market. Suggest areas of improvement to drive efficiency as the model scales up. Embed sales planning and management process at designated distribution points to enable balanced growth in volume and market share in rural India!

Role & Responsibilities!

Develop and be responsible for the area development plan for designated geography.

Achieve target of active customer addition in identified villages.

Achieve targets for volume, reach and service network expansion
Implement market development programs to drive familiarity of Castrol products and help generate trials at large scale to drive share gain within designated geography.
Mentor frontline sales staff (rural SE and TL) on the job during accompanied sales call
Work closely with the B2C regional manager’s team and participate in every monthly sales planning and performance evaluation process with regional manager (RM) of designated state.
In partnership with distributor business manager (DBM) conduct monthly distributor performance reviews of distributor to evaluate operational parameters of rural business (eg: service level to CSD, credit to CSD etc) and intervene jointly with DBM as the need arises to enable delivery of business KPIs.
Actively handle the network of rural service express. Ensure delivery & timely deployment of all elements of the service express offer to franchisee. Monitor service express traffic and efficiency. Develop and implement quarterly plan at outlet level to drive footfall to improve service load on site. Intervene where required to improve customer experience (CX) at Service Express.
Maintain a balanced pipeline of Service Express prospects in designated villages and towns to help establish network density of Service Express outlets.
Compliance with bp’s Code of Conduct, Values and Behaviors and HSSE Standards.
Ensure utilization of our digital tools available to support territory management including the use of rural DMS, Power BI dashboards, Tableau, Castrol Insights and TurfView.
Accept and use the Castrol approach which is a business where everyone is committed to the growth of our business, to deeply value our customers, to empower our people and to accept change and challenge the status quo.

You Will Work With

Internal Teams

Smollen Team

Distributors

Mechanics