VP, Marketing

Actively Reviewing the Applications

Evergreen Trading

On-site

Posted 19 hours ago • Apply by June 16, 2026

Job Description

About Evergreen

At Evergreen Trading, we’re driven by collaboration and value creation for our clients. That’s why we’re the go-to, strategic partner for marquee brands across industries. Headquartered in NYC, we’re a media investment and trade firm that helps brands achieve their goals by leveraging their unwanted assets to purchase media. Our unique approach allows clients to improve their ROI by turning excess inventory, equipment, real estate, and more into media purchasing power. If you're looking for a dynamic work environment and have a passion for doing things differently, Evergreen Trading is the place for you. To learn more about us, check out our brand video and People and Culture page.

Department Description

Marketing at Evergreen exists to increase visibility, credibility, and revenue impact for the company. We operate at the intersection of strategy and sales, translating Evergreen’s unique value model into tools, content, and market-facing narratives that accelerate growth.

Position Description

The function spans three core responsibilities:

Strategic Positioning: Defining and protecting Evergreen’s voice, brand story, and category leadership.
Demand Generation: Driving awareness, engagement, and opportunity creation among senior decision-makers across procurement, finance, and marketing.
Commercial Enablement: Arming Sales, BD, SP, and Media with client-ready content, proof points, and messaging that convert conversations into revenue.

This role is central to tightening the company’s go-to-market engine and ensuring Evergreen shows up consistently, credibly, and competitively across every external touchpoint.

Duties And Responsibilities

Positioning & Brand Stewardship

Oversee content strategy, creative development, and agency/vendor relationships.
Translate Evergreen’s positioning into a unified, authoritative voice across all touchpoints: web, social, sales enablement, events, and thought leadership.
Elevate Evergreen’s voice through storytelling that fuses financial acumen with marketing innovation.

Demand Generation & Revenue Acceleration

Build and execute B2B marketing strategies that generate qualified opportunities and support revenue acceleration across Sales and Business Development.
Develop integrated campaigns (ABM, email, digital, LinkedIn, webinars) designed to educate and activate senior decision-makers — procurement, finance, and marketing leaders.
Implement performance tracking and analytics tied directly to pipeline influence and conversion.

Sales & Business Development Support

Partner with Sales and BD leaders to arm teams with client-ready materials: category narratives, case studies, proof kits, and objection-handling assets.
Build a structured sales enablement ecosystem — ensure fast access to current decks, vertical one-pagers, and “Evergreen Edge” stories that showcase our value creation.
Work closely with BD to inform prospect targeting, campaign design, and messaging alignment across outbound outreach.

Operations & Partner Management

Manage and coordinate outside creative, digital, and PR partners to deliver high-quality work on schedule and on budget.
Establish marketing workflows, budget oversight, and reporting cadence to executive leadership.
Foster a culture of accountability, creativity, and commercial impact — positioning Marketing as a growth catalyst, not a cost center.

Thought Leadership & Events

Manage the content calendar and external communications strategy across PR, earned media, and social channels.
Drive Evergreen’s thought leadership platform — from partnerships to executive op-eds, industry panels, and owned events that position Evergreen as a category authority.

Knowledge & Skills

Bachelor’s degree required in Marketing, Communications, Business, or related field; MBA preferred but not necessary.
Deep understanding of B2B marketing, particularly in sectors where financial, operational, or consulting models must be translated into clear value stories.
Familiarity with procurement, finance, and C-suite buyer dynamics — able to craft marketing for decision-makers who care about ROI, risk, and operational efficiency.
Knowledge of media, advertising, or corporate trade is advantageous but not required; must be able to learn complex models quickly and communicate them simply.
Working knowledge of modern marketing tech: CRM systems (HubSpot preferred), marketing automation, analytics dashboards, and content management platforms.

Skills

Strong storytelling and narrative design — able to simplify complex commercial models and create compelling, concise, executive-ready content.
Strong strategic thinking with the ability to convert strategy into practical tools (decks, one-pagers, playbooks, campaigns).
High EQ and collaborative skills — able to partner with Sales, Business Development, Strategic Partnerships, and Media and earn trust quickly.
Strong project management and organizational ability; proven track record of delivering high-quality work at speed.
Crisp, high-quality writing skills with a bias toward clarity, brevity, and commercial impact.
Comfortable presenting to senior executives and facilitating cross-functional discussions.
Ability to manage outside vendors and creative partners — ensuring consistency and brand discipline in all outputs.

Experience

10+ years of experience in B2B marketing, preferably in a high-growth or consultative environment (media, financial services, SaaS, or professional services).
Proven experience driving measurable pipeline growth
Demonstrated experience developing sales enablement materials that simplify complex offerings.
Experience operating in environments where marketing must partner directly with Sales/BD and contribute to revenue outcomes.
Experience standing up a new function or scaling a small team is a plus.

Salary: $140,000 - $180,000 plus bonus

The above represents the expected base salary range for this role. Exact compensation is determined by level of experience, location, and other job-related factors.

WHY WORK WITH US?

Since our founding in 2009, Evergreen Trading has always believed that our people are the most valuable part of our business. That’s why our company is 100% employee owned. It’s also why we continue to invest in our employees' professional and personal development through company-sponsored training, mentorship, and a dedication to DEIB. Other highlights include:

Automatic enrollment in the Employee Stock Ownership Plan (“ESOP”)
401(k) plan with an employer match
Extensive benefits offering in which Evergreen covers 75% of health premiums for employee and dependent coverage
Generous time off including office closure between Christmas and New Year’s Day
Hybrid work schedule

Evergreen Trading is proud to be an equal opportunity employer, committed to a diverse and inclusive work environment. We welcome candidates from all backgrounds to apply and believe diversity enhances our creativity, innovation, and overall success. All employment opportunities at the company are based upon an individual’s qualifications to perform the essential functions of a particular job and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, caregiver status, veteran status, disability status, or any other legally protected characteristics.

Evergreen Trading will not sponsor applicants for work visas.