Video Editor – Socials, Performance & Branding

Location: On-site - Kasavanahalli / Sarjapur Road, Bangalore

Type: Full-time | 6 Days (Mon–Sat)

Experience: 2-5 years

Education: Formal education optional; strong portfolio is mandatory

About betterhood

betterhood is a fast-growing D2C health & wellness brand focused on posture, recovery, and everyday pain care. Content is at the heart of our growth engine - from performance ads that drive revenue to brand films that build trust.

We’re looking for a sharp, internet-native Video Editor who understands how content performs on social platforms and can bring founder-led, product-first storytelling to life.

About the Role

This role sits at the intersection of performance marketing and brand storytelling. You will own end-to-end video editing for social media, ads, and brand content across Instagram, Meta, YouTube, and emerging platforms.

You’ll work closely with founders, performance marketers, and the creative team to turn raw footage, UGC, product demos, and ideas into scroll-stopping, conversion-focused videos—fast.

If you understand hooks, pacing, retention, and why some videos convert while others don’t, this role is for you.

Key Responsibilities

1. Performance & Paid Ad Editing

• Edit high-converting short-form videos for Meta, Instagram Reels, YouTube Shorts, and other paid channels
• Build multiple variants from the same raw footage (hooks, pacing, captions, CTAs)
• Understand and optimize for thumb-stopping first 3 seconds, retention, and conversions
• Continuously iterate creatives based on performance feedback

2. Organic Social & Brand Content

• Edit founder-led videos, UGC, testimonials, and educational content for organic social
• Maintain strong brand consistency while adapting to platform-native formats
• Work on brand films, product explainers, and long-form edits when required

3. Creative Execution & Collaboration

• Collaborate with founders, performance, and marketing teams on creative briefs
• Suggest hooks, transitions, visual storytelling ideas, and formats proactively
• Turn scripts and rough ideas into polished final outputs

4. Speed, Scale & Systems

• Deliver high volumes of content with fast turnaround times
• Maintain organized project files, templates, and reusable frameworks
• Follow and improve SOPs for editing workflows as content scale increases

Tools & Skills Required

• Strong command over Premiere Pro / Final Cut Pro / DaVinci Resolve
• Solid understanding of After Effects (motion, text animations, transitions)
• Deep familiarity with Instagram, Meta Ads, YouTube Shorts, and social trends
• Strong sense of pacing, storytelling, and visual hierarchy
• Experience working with subtitles, on-screen text, jump cuts, b-roll, and sound design

Eligibility & Requirements

• 2–5 years of experience editing videos for brands, creators, or agencies
• Proven experience with performance creatives (ads that convert, not just look good)
• Strong portfolio showcasing social, ad, and brand edits
• Ability to take feedback, iterate quickly, and work in a fast-paced environment
• Comfortable working on-site in Bangalore, 6 days a week

Nice to Have

• Experience in D2C, startups, or performance marketing-led brands
• Understanding of ad metrics (CTR, hook rate, retention)
• Basic color grading, sound mixing, and motion graphics skills
• Interest in health, wellness, or fitness content

What You’ll Get

• Ownership over Betterhood’s video content across performance and brand
• Direct exposure to founders and creative decision-making
• A fast feedback loop—see your edits directly impact revenue and growth
• Opportunity to experiment, learn, and build category-defining creatives
• Competitive salary with performance-linked incentives
• If you live on the internet, understand what makes people stop scrolling, and can edit for both performance and brand betterhood is the place to build your creative career.