Technical Product Marketing Manager

Actively Reviewing the Applications

Unitile

India, Maharashtra, Mumbai Full-Time

Posted 2 months ago • Apply by May 25, 2026

Job Description

Department: Marketing (RAF)

Reports To: Head - Growth & Development

Role Purpose

Responsible for defining and executing the technical marketing strategy for engineering-led building systems and solutions. The role focuses on positioning complex technical products clearly and credibly in the market, support go-to-market initiatives, enabling sales teams, and driving product adoption across B2B customer segments.

This position acts as a critical link between engineering, design and development, and sales teams, ensuring that technical capabilities are translated into strong customer value propositions and differentiated solution narratives.

Key Responsibilities

Go-to-Market Strategy & Execution
Develop and execute go-to-market (GTM) strategies for technical products and integrated building solutions.
Define product positioning, messaging, and value propositions for key customer segments.
Support new product launches, solution rollouts, and market entry initiatives.
Cross-Functional & International Collaboration
Work closely with engineering, design and development, and sales teams, to align technical accuracy with market needs.
Act as the interface between technical teams and commercial teams, ensuring consistency in messaging and communication.
Coordinate and liaise with international partner teams where strategic collaborations exist, aligning product positioning, technical messaging, go-to-market strategies, and enabling effective knowledge transfer across regions.
Content Creation & Sales Enablement
Develop high-quality technical marketing collateral, including datasheets, solution briefs, case studies, presentations, and video content.
Enable sales teams through product presentations, technical specifications, and competitive differentiation tools.
Market & Competitive Intelligence
Conduct market research, customer analysis, and competitive benchmarking to support product positioning and strategy.
Track industry trends, standards, and emerging technologies relevant to building systems and infrastructure.
Customer & Industry Engagement.
Gather insights and feedback to refine messaging and support product improvements.
Performance Tracking & Optimization
Monitor marketing performance metrics, campaign effectiveness, and product adoption trends.
Use insights to optimize messaging, content, and go-to-market approaches.

Qualifications & Education

Engineering (Civil, Mechanical, Industrial, or related discipline).

Experience

3+ years of experience in technical marketing, product marketing, or solutions marketing within B2B engineering or industrial sectors.
Prior exposure to building materials, data center infrastructure, flooring, ceilings, facades, or similar building solutions is highly preferred.
Core Skills & Competencies
Strong technical understanding of engineering products and building systems.
Ability to convert technical specifications into compelling customer-centric narratives.
Excellent written and verbal communication and presentation skills.
Strong cross-functional collaboration and stakeholder management capabilities.
Analytical mindset with experience in market intelligence and competitive analysis.
Familiarity with CRM and marketing automation platforms is a plus.