Technical Product Marketing Manager

Department: Marketing (RAF)

Reports To: Head - Growth & Development

Role Purpose

Responsible for defining and executing the technical marketing strategy for engineering-led building systems and solutions. The role focuses on positioning complex technical products clearly and credibly in the market, support go-to-market initiatives, enabling sales teams, and driving product adoption across B2B customer segments.

This position acts as a critical link between engineering, design and development, and sales teams, ensuring that technical capabilities are translated into strong customer value propositions and differentiated solution narratives.

Key Responsibilities

• Go-to-Market Strategy & Execution
• Develop and execute go-to-market (GTM) strategies for technical products and integrated building solutions.
• Define product positioning, messaging, and value propositions for key customer segments.
• Support new product launches, solution rollouts, and market entry initiatives.
• Cross-Functional & International Collaboration
• Work closely with engineering, design and development, and sales teams, to align technical accuracy with market needs.
• Act as the interface between technical teams and commercial teams, ensuring consistency in messaging and communication.
• Coordinate and liaise with international partner teams where strategic collaborations exist, aligning product positioning, technical messaging, go-to-market strategies, and enabling effective knowledge transfer across regions.
• Content Creation & Sales Enablement
• Develop high-quality technical marketing collateral, including datasheets, solution briefs, case studies, presentations, and video content.
• Enable sales teams through product presentations, technical specifications, and competitive differentiation tools.
• Market & Competitive Intelligence
• Conduct market research, customer analysis, and competitive benchmarking to support product positioning and strategy.
• Track industry trends, standards, and emerging technologies relevant to building systems and infrastructure.
• Customer & Industry Engagement.
• Gather insights and feedback to refine messaging and support product improvements.
• Performance Tracking & Optimization
• Monitor marketing performance metrics, campaign effectiveness, and product adoption trends.
• Use insights to optimize messaging, content, and go-to-market approaches.
  
  

Qualifications & Education

• Engineering (Civil, Mechanical, Industrial, or related discipline).
  
  

Experience

• 3+ years of experience in technical marketing, product marketing, or solutions marketing within B2B engineering or industrial sectors.
• Prior exposure to building materials, data center infrastructure, flooring, ceilings, facades, or similar building solutions is highly preferred.
• Core Skills & Competencies
• Strong technical understanding of engineering products and building systems.
• Ability to convert technical specifications into compelling customer-centric narratives.
• Excellent written and verbal communication and presentation skills.
• Strong cross-functional collaboration and stakeholder management capabilities.
• Analytical mindset with experience in market intelligence and competitive analysis.
• Familiarity with CRM and marketing automation platforms is a plus.