Social Media Strategist

About the Brands:

• UniStreet (www.unistreet.in) - We create premium

customized apparel for colleges & corporates

(B2B).

• UniBlu (www.uniblu.in) - Our D2C streetwear & loungewear brand redefines everyday comfort and style.

About the Role:

We're looking for a creative and strategic Social Media Strategist to grow the digital presence of UniStreet & UniBlu. You'll be responsible for planning content, driving engagement, collaborating with creators, and building a strong brand presence across social media.

Responsibilities:

• Plan and execute social media strategies and content calendars
• Create and strategise content for Instagram, LinkedIn, and other platforms
• Stay updated with trends and identify new content opportunities
• Coordinate content shoots, UGC, and influencer collaborations
• Work closely with the design team on creatives and campaigns
• Conduct market and competitor research
• Plan promotional campaigns and product launches
• Track performance and optimise content based on insights
• Manage community engagement and customer interactions

Requirements:

• 2+ years of experience in social media, content, or digital marketing
• Strong understanding of Instagram, LinkedIn, and short-form content
• Creative mindset with good storytelling and copywriting skills
• Experience with influencer marketing and content planning
• Basic knowledge of Canva, CapCut, or similar tools is a plus
• Organised, proactive, and up to date with digital trends

Perks:

• Work closely with the founder and core team
• Hands-on experience building fast-growing fashion brands
• Creative ownership and opportunity to experiment
• Competitive salary + performance-based incentives
• Fast-paced learning environment with strong growth opportunities

Skills: Social Media Strategy, Content Marketing, Instagram Marketing, Content Planning, Influencer Marketing, Brand Strategy, Copywriting, Trend Research, Community Management

Location: Gurgaon

Compensation: As per industry standards

Type: Full-Time, In-Office