Senior Social Media Strategist

Experience: 3–6 Years

Location: Bengaluru (Work from Office)

Agency Experience: Mandatory

We are looking for a highly driven and creative Senior Social Media Strategist to lead strategy and execution across multiple client accounts. This role requires someone who understands platform nuances, audience behavior, content trends, and how to turn content into measurable business outcomes.

Beyond managing brands, this is a senior role that involves mentoring junior team members, ensuring high-quality execution, and bringing a strong sense of ownership and accountability. The ideal candidate combines strategic thinking with hands-on execution and thrives in a fast-paced agency environment.

• Develop and execute social media strategies aligned with client goals and brand positioning.
• Build monthly and quarterly content calendars across LinkedIn, Instagram, X, YouTube, and emerging platforms.
• Define content pillars, campaign themes, and storytelling frameworks that drive awareness, engagement, and business growth.
• Collaborate closely with copywriters, designers, video editors, and performance marketers to create high-performing content.
• Provide creative direction and ensure quality and consistency across all deliverables.
• Understand content hooks, audience psychology, messaging, and storytelling to guide the content team effectively.
• Stay updated with platform trends, creator-led content, AI innovations, and new formats to proactively bring fresh ideas and experiments.
• Analyze performance metrics and audience insights to continuously optimize content strategies.
• Present strategies, reports, and recommendations to clients and internal stakeholders.
• Manage multiple brands and projects simultaneously while ensuring timely delivery and high-quality execution.
• Mentor and support junior team members by providing guidance, feedback, and creative direction.
• Strategize, brief, and execute influencer marketing campaigns, including creator discovery, contract negotiation, content curation, and performance tracking to drive authentic brand advocacy.
• Effectively manage timelines and priorities for both yourself and the junior team members you oversee to ensure smooth execution across accounts.
• Coordinate with cross-functional teams to ensure projects are delivered efficiently and on schedule.
• Leverage AI tools and modern workflows using platforms such as ChatGPT, Claude, Gemini, Canva AI, Notion AI, and other productivity tools to improve efficiency and creativity.

• 3–6 years of experience in social media marketing, with prior agency experience being mandatory.
• Strong understanding of LinkedIn, Instagram, X, YouTube, and short-form video ecosystems.
• Proven experience managing multiple client accounts in a fast-paced agency environment.
• Prior experience managing or mentoring 4–5 team members.
• Strong understanding of content strategy, audience behavior, platform best practices, and content distribution.
• Good copy sense with a solid understanding of hooks, messaging, and storytelling (deep copywriting expertise is not required).
• Strong visual and design sensibility with the ability to provide creative feedback and direction.
• Experience using analytics and insights to make data-driven content decisions.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management and organizational abilities with exceptional time management skills.
• Ability to prioritize workloads effectively for both yourself and the junior team members you mentor.
• Ability to manage multiple brands, priorities, and deadlines without compromising quality.
• Comfortable working with AI tools and modern content workflows.
• Proactive, self-driven, and capable of taking ownership independently.

What We Value

• Ownership and accountability.
• Strong work ethic and execution mindset.
• Attention to detail and commitment to quality.
• Curiosity and willingness to experiment.
• Ability to take feedback and continuously improve.
• Reliability and consistency in execution.
• Leadership mindset with the ability to mentor and develop junior talent.
• Strong planning, prioritization, and time management skills.
• Collaborative attitude and ability to thrive in a fast-paced environment.

• Experience working with B2B, SaaS, D2C, or personal branding clients.
• Understanding on how Reddit and Quora content ranks on Google and how strategic forum seeding influences LLM/AI engine recommendations (e.g., ChatGPT, Gemini, Perplexity).
• Familiarity with paid social campaigns and content amplification strategies.
• Basic understanding of SEO and content marketing.
• Experience with Canva, Figma, Notion, CapCut, Premiere Pro, or similar tools.
• Understanding of GA4, Meta Insights, LinkedIn Analytics, and other reporting platforms.

• Opportunity to work with fast-growing brands across industries.
• High ownership and a fast-learning environment.
• Access to the latest AI tools and modern marketing workflows.
• Collaborative and performance-driven culture.
• Opportunity to lead, mentor, and shape the growth of junior team members while driving meaningful impact for clients.