Graphic Designer

Company: NAI Coffee Pvt. Ltd.

Department: Marketing & Brand Communications

Position: Senior Graphic Designer (Packaging & Brand Design)

Employment Type: Full-Time

Location: [Location]

NAI Coffee Pvt. Ltd. is a fast-growing coffee brand focused on creating exceptional coffee experiences through premium products, innovative packaging, and compelling brand storytelling. We are looking for a highly creative and experienced Senior Graphic Designer to lead the visual identity of the brand across packaging, retail, digital, and marketing platforms.

This role requires a strategic thinker with a strong design portfolio, excellent understanding of consumer branding, and proven experience in packaging design for FMCG, food & beverage, or retail brands.

• Lead the visual direction and execution of NAI Coffee's brand identity across all customer touchpoints.
• Ensure consistency in branding across retail stores, packaging, digital media, merchandise, events, and corporate communications.
• Develop creative concepts for new product launches, seasonal campaigns, and brand initiatives.
• Mentor and guide junior designers and collaborate with cross-functional teams to maintain high creative standards.

• Lead the design and development of packaging for coffee, beverages, food products, gifting, and merchandise.
• Create innovative, premium, and market-ready packaging that enhances shelf appeal and customer experience.
• Prepare production-ready artwork with a thorough understanding of print specifications, color management, and packaging materials.
• Coordinate with printers, packaging vendors, and production teams to ensure flawless execution.
• Drive packaging innovation while maintaining compliance with statutory labeling and packaging requirements.

• Lead the creative execution for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
• Design high-quality social media campaigns, digital advertisements, website banners, emailers, and promotional assets.
• Collaborate with the marketing team to develop visually impactful monthly content calendars and campaign creatives.
• Ensure all digital assets align with the brand's visual identity and marketing objectives.

• Design menus, brochures, POS materials, standees, store branding, signage, exhibition materials, and promotional collateral.
• Develop visual concepts for café interiors, product displays, kiosks, and merchandising.
• Support franchise and retail expansion with brand-compliant creative assets.

• Translate marketing and business objectives into compelling visual communication.
• Stay ahead of industry trends in branding, packaging, typography, design systems, and consumer behavior.
• Present creative concepts confidently to leadership and stakeholders.
• Continuously identify opportunities to enhance the brand experience through design.

• Bachelor's or Master's Degree in Graphic Design, Visual Communication, Communication Design, Applied Arts, or a related discipline.
• Candidates from NIFT or other reputed design institutes will be preferred.
• 8–12+ years of professional experience in graphic design, packaging, and brand communication.
• Experience with premium FMCG, food & beverage, coffee, hospitality, retail, or consumer lifestyle brands is highly preferred.

• Expert knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Working knowledge of Adobe After Effects and Premiere Pro
• Figma and Canva
• Strong understanding of packaging production, print technologies, color management, and pre-press processes
• Knowledge of AI-assisted creative tools is an advantage

• Strong expertise in branding and visual identity systems
• Exceptional packaging design and print production knowledge
• Excellent typography, layout, illustration, and color application
• Concept development and creative storytelling
• High attention to detail and design quality
• Strong project management and stakeholder management skills
• Ability to manage multiple priorities and tight timelines
• Leadership, mentoring, and collaboration capabilities

• Quality, consistency, and innovation of brand communication
• Successful execution of product packaging and launch campaigns
• Timely delivery of creative projects
• Accuracy of print-ready artwork and production outputs
• Growth in brand visibility and customer engagement across digital platforms
• Creative contribution to business growth and marketing initiatives
• Effective collaboration with marketing, operations, product development, and external agencies

Applicants must submit a portfolio demonstrating:

• Premium packaging design projects
• Brand identity development
• Social media campaign creatives
• Retail branding and point-of-sale materials
• Print and digital marketing collateral
• Product launch or consumer brand campaigns

Only candidates with a strong portfolio showcasing packaging, branding, and integrated marketing communication will be considered.

Please share your resume at [email protected]