Social Media Marketing Specialist

Social Media Marketing Specialist (B2B SaaS)

Location: Work From Office – New Delhi

Experience: 1–3 Years

About Surepass

Surepass Technologies is a leading Verification, KYC, KYB, and User Onboarding Infrastructure provider, helping enterprises automate identity verification and compliance through real-time APIs and workflow solutions.

Role Overview

We are looking for a Social Media Marketing Specialist to build and scale Surepass's B2B social media presence across LinkedIn, X (Twitter), YouTube, and other relevant platforms. The ideal candidate should have experience creating content for SaaS, Fintech, APIs, Technology, or Enterprise products and understand how social media contributes to brand awareness, demand generation, and lead acquisition.

Key Responsibilities

• Develop and execute B2B social media strategies aligned with marketing and sales goals.
• Create engaging content around APIs, KYC, KYB, Digital Verification, Fintech, Compliance, and Enterprise Technology.
• Manage content calendars and publishing across LinkedIn, X, YouTube, and other channels.
• Create carousels, thought leadership posts, case studies, customer success stories, and product-focused content.
• Work closely with SEO, Performance Marketing, Design, and Sales teams to support GTM campaigns.
• Support lead generation initiatives through organic social media campaigns.
• Monitor industry trends and create timely content opportunities.
• Track engagement, follower growth, website traffic, and campaign performance.
• Build executive and founder branding initiatives on LinkedIn.
• Coordinate with the design team for creatives, videos, and campaign assets.
  

Requirements

• 1–3 years of experience in B2B Social Media Marketing.
• Experience marketing SaaS, Fintech, Technology, IT Services, APIs, or Enterprise products.
• Strong understanding of LinkedIn marketing and personal branding.
• Excellent content writing and copywriting skills.
• Experience with Canva, Figma, Adobe Creative Suite, or similar tools.
• Understanding of social media analytics and reporting.
• Ability to translate technical concepts into engaging social content.
  

Preferred Skills

• Experience in Fintech, KYC, Verification, Banking, or API-based businesses.
• Basic understanding of SEO and content marketing.
• Experience with AI-powered content creation tools.
• Video editing and short-form content creation.
  

What Success Looks Like

• Increased brand visibility and engagement across social platforms.
• Growth in qualified website traffic and inbound leads.
• Strong founder and company branding on LinkedIn.
• Consistent execution of product launches, campaigns, and thought leadership content.