Social Media Manager

Job Title: Social Media Manager

Location: Dwarka Sector 7, New Delhi

Experience: 2–5 Years

Industry Preference: Clothing/Fashion/Apparel Brand (Preferred)

Job Summary

We are looking for a creative and results-driven Social Media Manager to lead our brand's online presence across multiple social media platforms. The ideal candidate should have hands-on experience managing social media for a clothing, fashion, or apparel brand and be passionate about creating engaging content, increasing brand awareness, and driving customer engagement.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Manage and grow the brand's presence on Instagram, Facebook, LinkedIn, Pinterest, YouTube, and other relevant platforms.
• Plan, create, and publish engaging content including posts, reels, stories, videos, and campaigns.
• Coordinate with photographers, graphic designers, and content creators for high-quality visual content.
• Monitor social media trends and implement innovative marketing ideas.
• Manage influencer collaborations and brand partnerships.
• Run paid social media campaigns and optimize performance for better ROI.
• Track campaign performance using analytics tools and prepare monthly reports.
• Engage with followers by responding to comments, messages, and customer queries.
• Maintain the brand's voice and ensure consistency across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• 2–5 years of experience as a Social Media Manager or Digital Marketing Executive.
• Prior experience working with a Clothing, Fashion, Apparel, or Lifestyle brand will be preferred.
• Strong knowledge of Instagram, Facebook, LinkedIn, Pinterest, and emerging social platforms.
• Experience with Meta Ads Manager and social media analytics tools.
• Basic knowledge of Canva, Adobe Creative Suite, or similar design tools is an advantage.
• Excellent copywriting and communication skills.
• Creative mindset with strong organizational and time management abilities.
• Ability to work independently and meet deadlines in a fast-paced environment.