Social Media Manager

Company Description:

Flurr ( flurr.in ) is a fast-growing women's workwear and activewear D2C brand based out of Noida.

Work Location: Sector 62, Noida

Role Description:

Flurr is seeking a creative and performance-driven Social Media Marketing Manager for a full-time, on-site role in Noida.

Work Schedule:

5 days a week + Alternate Saturdays (2nd & 4th Saturdays working - WFH , or as per company policy).

Experience:

• Marketing: 1+ years (Required)

Social Media & Content Strategy

• Develop and execute social media strategies across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
• Plan and manage monthly content calendars aligned with brand goals.
• Coordinate the creation of posts, reels, videos, campaigns, and other creative assets.
• Develop engaging content ideas based on trends, customer insights, and brand positioning.
• Manage community engagement and build strong relationships with customers.

Influencer & Brand Collaborations

• Identify and manage influencer partnerships and collaborations.
• Coordinate influencer campaigns, content deliverables, and performance tracking.
• Build strategies to increase brand awareness and customer acquisition through creators.

Performance Marketing & Growth : Plan, launch, and optimize Meta Ads and Optimize for

• ROAS
• CPA
• CTR
• Conversion Rate
• CAC
• Campaign Budgets

AI & Marketing Innovation

• Use AI tools for content creation, Product cataloguing, campaign optimization, automation, and productivity improvement.
• Stay updated with emerging AI marketing tools and digital trends.
• Explore new growth opportunities in fashion, eCommerce, and social commerce.

Qualifications & Skills

• 2+ years of experience in Social Media Marketing, Growth Marketing, Performance Marketing, or Content Strategy.
• Strong understanding of digital marketing and D2C brand growth.
• Hands-on experience managing Meta Ads and other advertising platforms.
• Excellent copywriting, storytelling, and communication skills.
• Strong analytical mindset with the ability to interpret marketing data.
• Experience working with fashion, lifestyle, eCommerce, or consumer brands preferred.
• Familiarity with AI tools such as ChatGPT, Claude, Gemini, Canva AI, and other marketing automation tools.
• Passion for fashion, creativity, consumer behavior, and emerging trends.

If you are aligned with the skills and want to be part of Growing D2C Brand, please send your CV . We would love to meet you in person once shortlisted.