Social Media Manager

About Aatm Nirbhar

Aatm Nirbhar is on a mission to empower women through mobility by making scooter riding

accessible, safe, and confidence-building. Every learner's journey is a story of independence,

and we're looking for someone who can bring these stories to life through compelling content.

Role Overview

We're looking for a creative, hands-on Social Media Manager who can own our social media

presence from strategy to execution. This is not a desk-only role—you'll be on the ground with

our scooter trainers and learners, capturing authentic moments, creating engaging content,

editing videos, and managing our social media channels.

If you enjoy storytelling, content creation, and building communities, we'd love to hear from you.

Key Responsibilities

• Develop and execute a content strategy across Instagram, YouTube, Facebook, and
• other relevant social media platforms.
• Plan content calendars aligned with brand goals and campaigns.
• Visit training locations to shoot videos and photos featuring trainers, learners, and
• customer success stories.
• Capture high-quality reels, shorts, testimonials, behind-the-scenes content, and
• educational videos.
• Edit videos and graphics optimized for each platform.
• Write engaging captions and create compelling content that reflects the Aatm Nirbhar
• brand.
• Publish and schedule content consistently across platforms.
• Monitor trends, viral formats, and platform updates to keep content fresh and relevant.
• Track performance metrics and use insights to improve content strategy.
• Engage with the online community by responding to comments and messages where
• required.
• Collaborate with the founders and team to conceptualize campaigns and new content
• ideas.

What We're Looking For

• 1–3 years of experience in social media management or content creation.
• Strong understanding of Instagram, YouTube, Facebook, and short-form video content.
• Experience shooting content using a smartphone or camera.
• Proficiency in video editing tools such as CapCut, Premiere Pro, Final Cut Pro, or similar
• software.
• Strong storytelling and copywriting skills.
• Ability to work independently and take ownership of the brand's social presence.
• Comfortable traveling locally to capture on-ground content.
• A creative mindset with an eye for detail and aesthetics.
• Passion for creating content that makes a real social impact.

Bonus Points

• Experience working with startups or D2C brands.
• Familiarity with Meta Business Suite, YouTube Studio, and social media analytics.
• Basic graphic design skills using Canva, Photoshop, or similar tools.
• Experience working with influencers or creator collaborations.

Why Join Aatm Nirbhar?

• Build a brand that creates meaningful social impact.
• Take ownership of the company's digital presence.
• Work directly with the founders and shape the brand's voice.
• Opportunity to experiment, create, and grow with a fast-growing startup.
• Every piece of content you create will help more women become independent through
• mobility.

If you're excited about creating authentic stories that inspire thousands of people, we'd love to hear from you.