Social Media Executive

Key Responsibilities:

Social Media Strategy & Execution

• Own the content and growth strategy for all Routed Media social media handles & accounts of talent managed by the Company (Instagram, YouTube, LinkedIn, X, etc.).
• Plan, schedule, and manage content calendars, campaigns, and creator collaborations.
• Design platform-native content strategies to drive engagement and reach.

Content Creation & Curation

• Lead the development of engaging posts, reels, stories, shorts, and community-first content.
• Collaborate with in-house creators, designers, and video editors to deliver thumb-stopping content.

Analytics, Trends & Optimization

• Track performance KPIs across channels using tools like Meta Suite, YouTube Studio, and analytics dashboards.
• Optimize content formats and posting schedules based on insights and performance trends.
• Stay on top of social and creator trends to inject cultural relevance into content.

Brand Voice & Community Building

• Establish a strong, consistent brand voice for Routed across platforms.
• Build an active follower base through conversation, storytelling, and timely engagement.
• Respond to comments, engage with creator content, and nurture a loyal social community.

Campaign Integration & Collaboration

• Partner with marketing, sales, and creative teams to amplify key launches and campaigns.
• Support influencer onboarding and showcase cohort journeys and milestones socially.

Desired Skills and Experience:

• 1–3 years of experience in social media management, digital marketing, or creator-led brands.
• Must be a creator themselves with at least 20k followers or must have a track record of having built the social reach for a start-up to over 100k followers.
• Deep knowledge of platform algorithms, short-form video formats, and content virality mechanics.
• Proven track record in building or managing brand handles from scratch.
• Creative thinker with strong copywriting and visual storytelling skills.
• Proficient in social analytics tools and community growth strategies.