Social Media Executive

Company Description

Limira is India’s first design-led, lab-grown diamond jewelry brand, reshaping how diamonds are worn in modern India. Built on the principles of clarity, integrity, modernity, and accessibility, Limira focuses on thoughtful design and transparent pricing. Every piece is IGI certified, with designs that remove excess to highlight what truly matters. The brand serves informed buyers who value personal style over convention, offering lab-grown, certified, and direct-to-consumer pieces that ship across India. At Limira, diamonds are positioned as a statement of taste rather than wealth.

Role Description

The Social Media Executive will manage Limira’s brand presence across social media platforms on a full-time basis from the on-site office in Surat.

Key Responsibilities

- Manage and maintain the company's social media accounts (Instagram, Facebook, LinkedIn, Pinterest, YouTube, etc.).

- Plan and execute monthly social media content calendars.

- Create engaging captions, reels, stories, posts, and campaign ideas aligned with the brand identity.

- Publish and schedule content using social media management tools.

- Monitor social media trends, competitor activities, and emerging digital marketing practices.

- Collaborate with the marketing team to execute product launches, festive campaigns, exhibitions, and promotional activities.

- Track social media performance and prepare weekly/monthly analytics reports with actionable insights.

- Ensure brand consistency across all digital platforms.

- Coordinate with internal teams to showcase new collections, behind-the-scenes content, employee activities, and customer testimonials.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts and campaigns.

Experience - 2 to 3 Years