Senior Recruitment Advisor, South Asia

About Algonquin College (www.algonquincollege.com)

Algonquin College, located in Ottawa, Ontario, is one of Canada’s leading polytechnic institutions, known for its strong focus on hands-on, applied learning and industry partnerships. Serving over 50,000 full- and part-time students across more than 200 programs, the College is recognized for its innovation in digital learning, sustainability initiatives, and commitment to student success. With campuses in Ottawa & Pembroke and AC Online, Algonquin prepares graduates with the practical skills and knowledge needed to thrive in today’s workforce.

Our Mission is to transform hopes and dreams into lifelong success.

Our Vision is to be the premier destination for innovation through polytechnic leadership, driving prosperity and impact in the nation’s capital and beyond.

About GEC India Consulting LLP

GEC is a reputed advisory firm comprised of professionals specializing in Accounting, Finance, Taxation, Compliance, marketing, Information Technology, and Law. Our team includes Chartered Accountants, MBAs, Engineers, and Attorneys with a wealth of industry experience, enabling us to deliver strategic advisory and business planning solutions. Our approach is rooted in understanding our clients' unique needs, allowing us to provide customized strategies that drive sustainable success. Focusing on Canada, the USA, the UK, Australia and India, we offer comprehensive accounting services that enhance operational efficiency, optimize financial performance, and support the long-term growth of our clients’ businesses.

Job Description

Position Summary

The Senior Recruitment Advisor, South Asia supports the Regional Manager in driving student enrollment from South Asia (India, Bangladesh, Nepal, Pakistan and Sri Lanka) for Algonquin College (www.algonquincollege.com), located in Ottawa Canada. The role focuses on executing market specific recruitment strategies, managing key partnerships, and strengthening the College’s presence across the region.

Key Responsibilities – Recruitment & Market Development

·      Implement regional recruitment plans aligned with institutional enrollment targets and the Regional Manager’s strategic direction. 

·      Conduct in‑market activities including fairs, school visits, agent training, and student/parent information sessions. 

·      Deliver virtual and in‑person presentations, webinars, and engagement initiatives tailored to South Asian audiences that support direct and indirect lead generation and conversion. 

·      Attend recruitment events to advise prospective students and offer‑holders on programs, entry requirements, and application processes. 

·      Explore and implement non-agent recruitment activities

·      Generate applications and support conversion from lead to applicant to registered student. 

·      Support recruitment and conversion‑focused events such as offer‑holder briefings and pre‑departure sessions. 

·      Monitor market trends, competitor activity, and policy developments to inform recruitment strategy

·      Conduct market research, including gathering school counsellor contacts and competitor entry requirements, and analyzing South Asia market data. 

Key Responsibilities – Recruitment & Applications & Conversion

·      Use the Algonquin College’s CRM and related tools to manage agents, leads, and applications.

·      Collaborate with the Regional Manager, South Asia and International Admissions Officer(s), South Asia to ensure accurate program information and seamless applicant support. 

·      Support the development and execution of a social media strategy

·      Develop, coordinate, and distribute appropriate marketing materials as needed.

Key Responsibilities – Agent Relationship Management

·      Build and maintain strong working relationships with recruitment agents across the region. 

·      Conduct regular visits to agency offices to meet prospective students and engage with agency staff. 

·      Provide training to agency managers and staff on institutional requirements, processes, and program offerings. 

·      Support agencies with marketing collateral and up‑to‑date product information. 

·      Assist the Regional Manager in assessing agent’s performance, conducting due diligence, and providing recommendations based on activity and results. 

Qualifications

• At least five years’ experience in international student recruitment or marketing in a higher education environment.
• Experience communicating with a wide range of audiences and tailoring written and spoken communication as appropriate.
• Graduates or postgraduates in any discipline, preferably with a degree in Business or Marketing. A qualification from Canada or familiarity with the Canadian education system would be desirable, but not essential.

Skills & Competencies

• Excellent ability to communicate effectively in English (verbal and written communications).
• Ability to work in a target-oriented environment and under pressure.
• Experience with Customer Relation Management (CRM) software and online engagement portal will be considered an asset
• Experience managing social media accounts and campaigns will be considered an asset.
• Conversant with Microsoft Office: Outlook, Word, Excel and PowerPoint.
• Flexible, committed, and driven.
• A good level of self-efficacy relates to problem-solving and client service delivery.
• Ability to travel extensively within the region.
• Knowledge of Canadian higher education and international student mobility trends is an asset.

 How to apply

 If you would like to be considered for this role at GEC, please email your resume at [email protected]