Senior Marketing Leader, India

Introduction

At IBM Corporate Headquarters (CHQ) and Other Functions, diverse teams such as marketing, finance, legal, operations, HR, and more work together to keep IBM moving forward. These functions play a vital role in solving complex challenges, supporting our clients’ success, and creating collaborative environments for IBMers worldwide. Working in CHQ and Other Functions means contributing your expertise to a global network that values teamwork, problem-solving, and innovation. You’ll have opportunities to grow your career while helping IBM operate with excellence and scale its impact across industries. With a culture that emphasizes learning, inclusivity, and career development, IBM offers the platform to apply your skills where they matter most. At the heart of our business.

Your Role And Responsibilities

As a Field Marketing Professional: Account Marketing, you will combine sales and marketing expertise to deliver an end-to-end client experience through a rolling 6–12-month account marketing plan, driving business outcomes with our most committed clients. You will oversee assigned accounts, providing relevant insights and orchestrating marketing tactics and resources to increase revenue and strengthen reputation. Your primary responsibilities will include:

• Develop Account Plans: Create and execute tailored marketing plans for assigned accounts, aligning with the applicable ABM model, such as 1:1 or 1:Few, to drive share of wallet and shared business outcomes.
• Orchestrate Marketing Tactics: Adapt and deploy available marketing resources and tactics to engage clients and build new relationships, combining these with bespoke activations to drive outcomes.
• Deliver Client Insights: Provide relevant insights to clients, leveraging marketing expertise to strengthen reputation and increase revenue.
• Drive Business Outcomes: Collaborate with sales teams to drive business outcomes, building relevancy and strengthening relationships with our most committed clients.
• Monitor Progress: Continuously monitor and adapt account plans to ensure alignment with changing client needs and business objectives.
  
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• Deep Expertise in Account-Based Marketing: Proven experience in developing and executing tailored marketing plans for high-value accounts, with a strong understanding of ABM models such as 1:1 and 1:Few.
• Strategic Marketing Planning: Experience in creating and adapting marketing strategies to drive business outcomes, including increasing revenue and strengthening reputation.
• Client Insight Development: Deep understanding of how to provide relevant insights to clients, leveraging marketing expertise to drive engagement and build new relationships.
• Cross-Functional Collaboration: Experience working closely with sales teams to drive business outcomes, building relevancy and strengthening relationships with key clients.
• Adaptive Marketing Execution: Proven ability to continuously monitor and adapt marketing plans to ensure alignment with changing client needs and business objectives.
  
  

Preferred Technical And Professional Experience

• Bespoke Activation Development: Deep expertise in creating tailored activations that drive outcomes beyond available marketing tactics and resources, with a strong understanding of how to adapt and deploy these activations to engage clients and build new relationships.
• Advanced ABM Modeling: Experience with applying and adapting ABM models such as 1:1 and 1:Few to drive share of wallet and shared business outcomes, with a strong understanding of how to treat clusters as collective units.
• Strategic Revenue Growth: Deep understanding of how to leverage marketing expertise to increase revenue and strengthen reputation, with experience in driving business outcomes through collaborative sales and marketing efforts.