Senior Digital Marketing Specialist

Company Description

Mobilise App Lab Limited is committed to transforming businesses through innovative technology solutions across Enterprise Asset Management (EAM), Supply Chain Management (SCM), Human Resource Management (HRM), and Educational Institution Management. With advanced integrations of AI and IoT, Mobilise enables real-time insights, predictive analytics, and automated processes for improved operational efficiency. Our solutions cater to a diverse range of industries, offering end-to-end digital transformation and tailored systems to optimize business performance. Headquartered in India, we provide cutting-edge tools to empower organizations in streamlining their processes and achieving success.

Role Description

Mobilise App Lab Limited is seeking a passionate and dynamic Digital Marketing Specialist for a full-time, on-site role in New Delhi. Responsibilities include planning, implementing, and managing digital marketing campaigns to drive brand awareness and engagement. The Specialist will oversee social media strategies, analyze web analytics, manage online marketing efforts, and ensure effective communication with internal teams and external stakeholders to meet marketing goals.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing, with experience in creating and managing campaigns across platforms
• should possess proven 5 - 7 + years of experience digital marketing
• Bachelor’s or Master's degree in Marketing, Communications, or a related field
• Strong understanding of Web Analytics and Online Marketing strategies to measure and optimize performance
• Excellent Communication skills for effective collaboration and stakeholder engagement
• Knowledge of SEO, SEM, and email marketing tools is a plus
• Familiarity with emerging marketing technologies and trends is an advantage
• Ability to adapt in a fast-paced environment and manage multiple tasks effectively
• Demonstrate strong leadership and decision making abilities
• Demonstrate creativity works delivered
• Proven assistance to sales from leads generated by Marketing activities
• Participate in roadshows and demonstrations as may be required