Senior Copy Writer

Key Responsibilities

• Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting strong hooks, captions, and opening lines that establish the core drama within seconds.
• Translate complex storylines and character arcs into short, punchy promo narratives without losing emotional impact.
• Analyse top-performing Meta content and audience response to identify effective storytelling patterns, and evolve promo writing by refining tone, pacing, and structure using both creative judgement and performance insights.
• Collaborate closely with video editors, graphic designers, and content teams to ensure copy, visuals, and on-screen text work seamlessly together.
• Stay updated on Meta trends, audience behaviour, and content formats, and apply these insights creatively to promo storytelling.
  
  

What We’re Looking For

• 4–6 years of experience in Meta-first screenwriting or promo writing for OTT platforms, web series, films, or D2C brands.
  
  

Strong storytelling instincts with a clear understanding of short-form hooks, pacing, emotional beats, and payoff for Facebook and Instagram.

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

🌐 Website: kuku.app

📱 Android App: Google Play

📱 iOS App: App Store

🔗 LinkedIn: KUKU

📢 Ready to make an impact? Apply now!

Skills: story telling,promo,promo writing,instagram,d2c,copywriting,facebook