Senior Area Retail Associate-East ( Third Party)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Report to: Senior Manager Key Accounts

Location: Kolkata

Role Summary: The Senior Area Retail Associate (ARA) supports the Senior Manager Key Accounts by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Responsibilities:

• Store Support & Operations:-
• Assist multiple SIS with day-to-day operational requirements.
• Sales Performance & Targets:-
• Track SIS-level KPIs.
• Support SIS Staff in achieving sales targets through improved service and selling skills.
• Analyze SIS performance and share insights with the Area Sales Manager.
• Visual Merchandising:-
• Ensure VM standards are implemented consistently across all SIS.
• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
• Audit SIS display quality and provide corrective action plans.
• Inventory & Stock Management:-
• Assist SIS in stock replenishment, stock counts, and shrinkage control.
• Identify fast/slow-moving products & support stock balancing across stores.
• Report stock gaps and discrepancies to the Area Manager.
• Training & Team Development:-
• Conduct on-floor training for new and existing Retail Associates.
• Reinforce product knowledge, customer service expectations, and selling skills.
• Support performance coaching for SIS staff.
  
  

YOUR TALENT:

Eligibility Criteria and Functional Competencies Required:

• 3 to 7 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
• Field-based role, requires daily/weekly travel across assigned stores.
• Flexible hours, including weekends and retail peak seasons.
  
  

Education:

• Graduate (Preferred: Business, Retail, Marketing).
  
  

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.