Search Engine Optimization Manager

*Job Title: SEO & Digital Marketing Executive*

*Department: Marketing*

*Location: HO, Lucknow*

*Employment Type: Full-Time*

*Job Summary:*

We are looking for a creative and result-oriented SEO & Digital Marketing Executive to strengthen our online presence and generate quality leads for our stock broking and financial services. The ideal candidate should have expertise in SEO, social media marketing, paid advertising, content strategy, and performance analytics to drive business growth.

*Key Responsibilities:*

**Search Engine Optimization (SEO)*

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research for stock market, investment, mutual funds, demat accounts, IPOs, and financial services.
• Improve website rankings and organic traffic through SEO best practices.
• Perform website audits and resolve SEO issues.
• Build high-quality backlinks through ethical link-building strategies.

*Digital Marketing:*

• Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
• Manage Google Ads, Meta Ads, and lead generation campaigns.
• Optimize Campaign performance to maximize ROI.

*Content Marketing:*

• Coordinate with content writers and designers for SEO-friendly blogs, landing pages, and website content.
• Ensure all content complies with SEBI guidelines and company policies.
• Develop content strategies focused on financial awareness and customer engagement.

*Social Media Management:*

• Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
• Create content calendars and execute engagement strategies.
• Monitor social media performance and audience growth.
•Website Management
Update website content regularly.
•Coordinate with developers to improve website performance, speed, and user experience.
•Ensure proper indexing, sitemap updates, and schema implementation.

*Analytics & Reporting*

• Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
• Prepare weekly and monthly reports on SEO rankings, traffic, leads, and campaign performance.
• Analyze competitors and recommend improvement strategies.

*Required Skills*

• Strong knowledge of On-page, Off-page, and Technical SEO.
• Experience with Google Analytics, Google Search Console, Google Ads, and Meta Ads Manager.
•Familiarity with WordPress and basic HTML.
• Knowledge of SEO tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.
• Understanding of stock market and financial services marketing is preferred.
• Excellent communication and analytical skills.

*Qualification*

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Digital Marketing/SEO certifications will be an added advantage.

*Experience*

• 2–5 years of experience in SEO and Digital Marketing.

• Experience in the stock broking, fintech, banking, or financial services industry will be preferred.

*Key Performance Indicators (KPIs)*

* Growth in organic website traffic.
• Improvement in keyword rankings.
• Increase in qualified leads and demat account inquiries.
• Better conversion rates from digital campaigns.
• Social media growth and engagement.
• Website performance and SEO health score.
• Return on Ad Spend (ROAS) and campaign ROI.

*Preferred Salary:*

As per industry standards, based on experience.



Interested candidates can share your resume at ([email protected]) or can call 9555927239.