Search Engine Optimization Executive

Post: Search Visibility Executive (SEO Executive)

Dept: Marketing Department

Experience: 3+ Years

Location: Thaltej - Shilaj Road, Ahmedabad

Job Type: Full-time

About the Role

We are looking for a results-driven Search Visibility Executive (ASO, SEO & AEO/GEO) to

enhance our app visibility, website rankings, and AI search presence. The ideal candidate

should be passionate about digital marketing, search optimisation, analytics, and emerging

AI-driven search technologies.

Key Responsibilities:

• ASO (App Store Optimisation)

 Conduct keyword research and competitor analysis for Google Play Store and Apple

App Store.

 Optimise app listings, including titles, descriptions, screenshots, videos, and

metadata to improve visibility and conversion rates.

 Develop and execute ASO strategies to improve app rankings, organic downloads,

and user acquisition.

 Monitor app performance metrics, keyword rankings, and conversion rates.

• SEO (Search Engine Optimisation)

 Plan, execute, and optimise on-page and off-page SEO strategies.

 Perform keyword research, content gap analysis, and competitor benchmarking.

 Optimise website content, meta tags, internal linking, and technical SEO elements.

 Implement link-building and digital PR strategies to improve domain authority.

 Monitor website performance using Google Analytics, Google Search Console,

SEMrush, Ahrefs, and other SEO tools.

 Track and improve Core Web Vitals, page speed, crawlability, and indexing

performance.

• AEO (Answer Engine Optimisation)

 Optimise content to appear in featured snippets, People Also Ask (PAA), voice search

results, and AI-generated answer boxes.

 Structure content using FAQs, schema markup, and entity-based optimisation

techniques.

 Create and optimise content that directly answers user intent and conversational

search queries.

 Monitor visibility across AI-powered search experiences and answer engines.

• GEO (Generative Engine Optimisation)

 Optimise content for AI-powered platforms such as ChatGPT, Gemini, Perplexity,

Claude, and Google AI Overviews.

 Develop content strategies that improve brand mentions, citations, and authority in

generative AI responses.

 Implement structured data, entity optimisation, topical authority, and semantic SEO

best practices.

 Analyse how AI search engines interpret, summarise, and cite website content.

 Track and report AI search visibility, referral traffic, brand citations, and generative

search performance.

 Collaborate with content teams to create AI-friendly, authoritative, and citation-

worthy content.

• Analytics & Reporting

 Track, analyse, and report ASO, SEO, AEO, and GEO performance metrics.

 Prepare monthly performance reports and actionable recommendations.

 Monitor industry trends, algorithm updates, AI search developments, and emerging

optimisation opportunities.

 Collaborate with content, design, product, and development teams to improve

digital presence and search visibility.

Requirements:

 Bachelor’s degree in Marketing, Digital Media, Business, IT, or a related field.

 Minimum 2 years of hands-on experience in ASO and SEO.

 Understanding of AEO, GEO, AI Search Optimisation, and Semantic SEO concepts.

 Experience with Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs,

Screaming Frog, App Store Connect, and Google Play Console.

 Knowledge of schema markup, structured data, entity SEO, topical authority, and

content optimisation frameworks.

 Familiarity with AI-powered search platforms such as ChatGPT, Gemini, Perplexity,

and Google AI Overviews.

 Strong analytical, problem-solving, communication, and reporting skills.

 Ability to interpret data and make optimisation recommendations based on insights.

Preferred Skills:

 Experience with Content Marketing and Digital PR.

 Knowledge of Core Web Vitals and Technical SEO.

 Familiarity with prompt engineering and AI-assisted content optimisation tools.

 Understanding of E-E-A-T (Experience, Expertise, Authoritativeness, and

Trustworthiness) principles.

 Experience working with SaaS, Mobile Apps, FinTech.