SAP Marketing

Head of SAP Marketing

• Level : GM/AGM
• Location: Noida

Role Overview

We are seeking a strategic and results-driven marketing leader to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Ecosystem Business Unit. This role will lead multi-channel demand generation initiatives, align with cross-functional stakeholders and drive measurable pipeline outcomes.

Key Responsibilities

Campaign Strategy and Planning

• Design and manage global GTM marketing campaigns aligned with business priorities.
• Collaborate with cross-functional teams to develop data-driven, scalable programs that generate demand and pipeline growth.

Execution and Optimization

• Lead end-to-end campaign execution, leveraging automation, AI and intelligent triggers.
• Optimize targeting strategies using client and whitespace data insights.

Alliance and Sales Enablement

• Partner with ecosystem and business teams to develop targeted campaigns.
• Ensure alignment with sales teams to support enablement and conversion.

Performance and Reporting

• Oversee campaign performance measurement and continuous improvement.
• Manage budgets, reporting and stakeholder communications.

Team Leadership

• Lead a team of campaign managers and coordinate with media execution teams.
• Foster collaboration and accountability across internal and external partners.

Qualifications

Basic:

• 15-20 years in demand generation marketing
• 10 years in people management
• Master’s degree

Preferred:

• Expertise in full-funnel, multi-channel marketing
• Strong project and stakeholder management skills
• Excellent communication and presentation abilities
• Experience in large, matrixed organizations
• Strategic mindset with a passion for innovation and marketing excellence
• German language skills and/or experience working in Europe / Germany