Retail and CPG Marketing- Manager

About HCLTech

HCLTech is a global AI company delivering industry-leading capabilities across digital, engineering, cloud and AI. We partner with the world's leading retailers and consumer goods companies to accelerate transformation, drive measurable business outcomes and create sustainable value through technology.

About the Retail and CPG vertical at HCLTech

The Retail and CPG vertical serves grocers, specialty and mass retailers, apparel and luxury brands, food and beverage, household and personal care and beauty companies navigating shifting consumer behavior, omnichannel commerce, supply chain resilience, sustainability and AI-led reinvention. RCPG Marketing strengthens HCLTech's position as the partner of choice for industry leaders driving connected commerce, intelligent operations, and consumer-centric innovation.

Role Overview

The Manager, Retail and CPG Marketing leads integrated marketing programs that build mindshare, accelerates pipeline and positions HCLTech as a category leader across Retail and Consumer Packaged Goods.

This role bridges strategy and execution translating RCPG industry priorities into campaigns, content, events and go-to-market plans that resonate with CMOs, CIOs, Chief Digital Officers, Chief Supply Chain Officers and business unit leaders at the world's largest consumer-facing brands.

The role partners closely with RCPG business leaders, sales, presales, analyst relations, brand, digital, events, ecosystem partners (SAP, Salesforce, Adobe, AWS, Microsoft, Google, ServiceNow) and global marketing teams to turn complex business and technology narratives into compelling, market-facing programs.

Key Responsibilities

1. Marketing Strategy and Industry Positioning

• Translate RCPG go-to-market priorities into annual and quarterly marketing plans aligned to business growth themes including connected commerce, supply chain transformation, store of the future, direct-to-consumer, AI-led merchandising, sustainability and intelligent operations.
• Develop differentiated positioning, value propositions and messaging frameworks for RCPG offerings, mapped to buyer personas and sub-vertical needs (Retail, Grocery, Fashion and Luxury, Food and Beverage, Beauty and Personal Care, Household).
• Track market trends, competitor moves, analyst views and consumer signals to inform priorities.

2. Go-to-Market and Solution Marketing

• Lead GTM planning and launch execution for RCPG solutions, platforms and offerings across the HCLTech portfolio.
• Build joint GTM programs with strategic ecosystem partners (SAP, Salesforce, Adobe, AWS, Microsoft, Google, ServiceNow) through co-branded campaigns, MDF programs and partner-funded motions.
• Partner with sales and presales on deal-specific storytelling, ABM and strategic pursuits.

3. Demand Generation and Campaign Management

• Own end-to-end execution of integrated campaigns across digital, content, ABM, field marketing, events, social and partner channels.
• Manage campaign calendars, workflows, timelines and performance tracking.
• Drive performance marketing through SEO, paid media, content syndication, landing pages, marketing automation and A/B testing to accelerate pipeline and revenue influence.

4. Content Strategy and Thought Leadership

• Lead development of RCPG-focused content including POVs, whitepapers, customer stories, case studies, blogs, infographics, videos, solution briefs and executive content.
• Define content themes that support awareness, consideration, and sales conversations across the buyer journey.
• Ensure messaging consistency with HCLTech brand and RCPG industry narrative.

5. Executive and Customer Engagement

• Build strategic engagement programs via executive roundtables, advisory councils, customer workshops and CXO summits that deepen relationships with retail and CPG leaders.
• Run customer advocacy programs, references and testimonials that showcase transformation outcomes and business value.

6. Industry Events and Market Activation

• Plan and execute participation in flagship industry events (NRF, Shoptalk, Grocery shop, Consumer Goods Forum) and HCLTech-hosted forums, Tech Days and webinars.
• Maximize ROI through integrated pre-event, on-site and post-event programs that drive MQLs, partner visibility and pipeline.

7. Stakeholder and Cross-functional Collaboration

• Act as a trusted marketing advisor to RCPG business leaders, SMEs and sales.
• Collaborate across vertical, geo, brand, creative, digital, events, analyst relations, partner and field marketing teams.
• Manage external agencies, vendors, and partners with strong governance, brand compliance and on-time delivery.

8. Analytics, Operations and Performance Management

• Track KPIs across engagement, leads, account activity, content performance, pipeline influence and campaign ROI.
• Build executive dashboards and reporting that translate marketing activity into business impact.
• Manage budgets, allocation and partner funding to maximize effectiveness.

9. Team Leadership

• Mentor junior team members and guide execution quality across the RCPG marketing pod.

Required Skills and Capabilities

• 5–10 years of B2B marketing experience, preferably in IT services, consulting, technology or enterprise transformation with direct exposure to Retail and/or Consumer Goods clients.
• Strong understanding of the RCPG value chain for example merchandising, supply chain, store operations, e-commerce, marketing technology, consumer data, and AI use cases.
• Proven expertise in B2B marketing, ABM, integrated campaigns and demand generation.
• Content strategy, storytelling and executive communications.
• Stakeholder management and senior business engagement.
• Analytics, dashboards and performance insights.
• Event, partner and field marketing coordination.
• Working knowledge of Mar Tech and AI-enabled ways of working.

Desired Behaviors

• Strategic thinker who connects industry trends to business outcomes.
• Customer-centric, curious and commercially minded.
• Clear communicator who simplifies complexity into compelling narratives.
• High ownership, accountability and execution excellence.
• Collaborative across business, marketing, sales and delivery.
• Adaptable, innovative, and committed to continuous learning.

A Typical Day

Connecting with RCPG business leaders on priorities, shaping messaging for a connected commerce or supply chain launch, reviewing campaign plans with the digital team, working with SMEs on a POV, coordinating with geo marketing on a regional pursuit, analyzing account engagement, preparing an executive narrative for NRF and reviewing creative for a customer story.

Success Measures

• Differentiated RCPG positioning in market and with analysts.
• High-quality content, campaigns, and sales enablement assets delivered on time.
• Measurable demand generation and pipeline influence.
• Stronger executive engagement with target RCPG accounts.
• Strong stakeholder alignment across business, sales, and partner teams.
• Improved process efficiency and adoption of modern marketing tools.