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Sales Strategy Manager

Actively Reviewing

NDTV Network

Noida Full-Time 4–8 yrs exp Posted 1 month ago · Apply by Jul 18, 2026

Job Description

Sales Strategy & Planning – Digital (News Media)

Role Objective

Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.

Key Responsibilities

Revenue Strategy & Forecasting

Own digital AOP planning, forecasting, and revenue tracking
Monitor projections vs. actuals and drive corrective actions
Develop category, client, and platform-level revenue strategies

Pricing & Monetization

Optimize pricing across Display, Video, Programmatic, and Branded Content
Drive yield optimization and maximize inventory monetization
Analyze deal quality, discounting trends, and effective yield

Market Intelligence & Competitive Benchmarking

Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models
Support monetization innovation and traffic-led revenue opportunities
Monitor AdEx trends, emerging advertisers, and programmatic adoption
Track advertiser movement, category spends, and share of wallet
Identify pricing gaps, premium positioning opportunities, and undercut risks
Build leadership dashboards and competitive intelligence reports

Pipeline & Analytics

Ensure CRM discipline, pipeline visibility, and forecasting accuracy
Track conversion ratios, deal movement, and revenue leakage
Analyze traffic, engagement, inventory utilization, and platform-wise revenue
Generate actionable insights for sales teams

Governance & Reporting

Build real-time dashboards and executive summaries
Standardize pricing, discounting, and approval frameworks
Ensure reporting accuracy and deal governance

Qualifications & Experience

MBA/Postgraduate in Business, Marketing, or Finance
6–10+ years in digital sales strategy, revenue planning, or ad monetization
Strong understanding of programmatic ecosystem and digital pricing models (CPM/CPC/CPV)

Core Skills