Sales Officer

Company Description Belstar Microfinance Limited, a subsidiary of Muthoot Finance, is a leading NBFC-MFI focused on digital financial inclusion and women’s economic empowerment. The organization operates across 19 States and 2 Union Territories, providing collateral-free loans under SHG and PRAGATI models to support enterprises in both farm and non-farm sectors. Belstar has expanded its offerings to include gold loans, increasing access to credit for underserved communities. With a “AA/Stable” CRISIL rating and ISO/IEC 27001:2022 certification, the company demonstrates strong governance and robust data security. Its distinctive double bottom line business model emphasizes both financial performance and social impact.

Role Description This is a full-time, on-site Sales Officer role based in Kochi. The Sales Officer will be responsible for sourcing and acquiring new customers for microfinance and gold loan products, including identifying prospective clients in local communities and self-help groups. Daily activities include conducting field visits, explaining product features, completing documentation, and supporting customers through the application and disbursement process. The role involves managing sales operations such as maintaining records, tracking leads, and ensuring timely follow-up to meet individual and branch sales targets. The Sales Officer will also coordinate with channel partners, branch staff, and community organizations to strengthen outreach and support Belstar’s focus on financial inclusion and social transformation.

Qualifications

• Strong customer-facing skills in customer service and communication to engage with diverse clients and explain financial products clearly.
• Ability to perform lead generation and sales operations, including prospecting, follow-ups, and maintaining accurate sales and customer records.
• Experience or aptitude in channel sales, collaborating with local partners, community groups, and branch teams to expand outreach.
• Basic understanding of microfinance or retail lending; prior experience in NBFCs, banks, or MFIs is an advantage.
• Minimum educational qualification: higher secondary or graduate degree in any discipline; relevant certifications in sales or finance are beneficial.
• Proficiency in local language and working knowledge of English; ability to use basic digital tools and mobile applications for field operations.
• Strong ethical orientation, reliability, and willingness to work in the field and travel locally around Kochi as required.