Sales & Marketing Head – Alcohol / Distillery Industry

BayoluOne Group

Location: Goa, India

Industry: Alcohol / Distillery

Experience: 5–10 years (Distillery experience is mandatory)

Job Overview

We are seeking an experienced Sales & Marketing professional to lead our alcohol brand portfolio, starting with the launch of RTD cocktails (8% & 16% ABV) and expanding into premium whiskey and exports to UAE & Sri Lanka.

The ideal candidate must have strong industry exposure, deep market connections, and the capability to build and manage teams while aligning with our long-term brand vision.

Key Responsibilities

Sales

· Develop and execute sales strategies for RTD and future spirits portfolio.

· Build and manage distributor and retail partnerships across India.

· Drive revenue growth and achieve targets across channels.

· Analyze market trends, competition, and category opportunities.

· Manage pricing, margins, and profitability.

· Build, mentor, and lead the sales team.

Marketing

· Develop and implement brand marketing strategies and campaigns.

· Manage digital marketing, brand activations, events, and product launches.

· Ensure cohesive brand communication across all touchpoints.

· Track campaign performance and optimize for improved ROI.

· Ensure compliance with alcohol marketing regulations in India.

What We Expect

· Mandatory experience in the distillery/alcohol/beverage industry.

· Strong understanding of alcohol sales channels, marketing practices, and legal regulations.

· Ability to clearly articulate market challenges, how they’ve overcome them, and their approach to future challenges.

· Established market networks and distributor connections.

· Leadership capability with the willingness to build and lead a team.

· Strategic thinker with strong execution, communication, and negotiation skills.

· Genuine interest in contributing to a growing brand with long-term vision.

Preferred Attributes

· Experience launching new alcohol brands or leading brand expansions.

. Candidates based in Mumbai, Uttar Pradesh (UP), or Delhi are preferred.

· Strong analytical and planning skills.