Sales Manager: Ice Cream B2B/HORECA

Job description

• Responsible for achieving business growth goals by opening up opportunities in HORECA and B2B segments through implementation of sales, marketing and GTM plans
• Recruit and monitor the performance of team members to ensure that sales targets and objectives are met
• Establish, expand and monitor distributor network through implementation of systems and processes

Responsibilities:

• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
• Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change
• Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand
• Implement sales & marketing activities (ATL & BTL) to support retailers, dealers and distributors establishing new & untapped segments
• Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures
• Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• Sustain rapport with distributors, retailers and customers by making periodic visits; exploring specific needs; anticipating new opportunities
• Provide information by collecting, analyzing, and summarizing data and trends.

Requirements:

• MBA or similar degree in sales and marketing
• 5+ years of experience in senior managerial role, preferably in ice creams business
• Accountable, proactive, excellent communication; team player; motivating, honest
• Excellent data analysis, report writing, presentation skills
• Ability to work under pressure