Sales Development Representative

Full-Time

• On-site
• [Gurgaon]
  
  

The Role

Novus Hi-Tech builds the Physical AI behind autonomous robots and intelligent fleet safety systems deployed across enterprise operations. As we scale demand generation, the quality of our pipeline rests on one discipline above all: consistent, rigorous qualification. That is the mandate of this role.

As a Sales Development Representative, you will run the qualification engine that converts raw interest into sales-ready pipeline. You will apply a defined qualification process to every lead, keep the pipeline clean and current, and keep Marketing and Sales aligned as leads move from first touch to first meeting. Readiness here is determined by process. You apply the framework consistently, so the sales team engages only with leads that meet the bar.

What You'll Do

• Qualify every inbound and outbound lead against a defined qualification framework, applying it consistently so lead readiness is a process outcome rather than a personal judgment call.
• Prioritize leads by fit and intent, and route qualified opportunities to the right sales owner without delay.
• Nurture leads that are not yet sales-ready, keeping them engaged until timing and intent align.
• Own response-time accountability: track the follow-up status of every lead and escalate anything that slips past the agreed window.
• Keep Marketing and Sales aligned across the funnel, ensuring clean handoffs, shared context, and a continuous feedback loop on lead quality.
• Maintain complete and accurate CRM records as the single source of truth for pipeline health.
• Report weekly on funnel performance, including lead volume, qualification rate, and time-to-qualification.
  
  

What We're Looking For (Must-Have)

• 1–3 years in sales development, inside sales, or business development, ideally in B2B, industrial, SaaS, or technical/deep-tech products.
• Confidence engaging technical and senior buyers, including plant heads, operations leaders, and engineering decision-makers.
• Hands-on CRM experience (Zoho, Salesforce, HubSpot, or similar) and the discipline to keep records accurate without being prompted.
• Strong written and verbal communication. You are often the first impression a prospect has of us.
• A process-oriented, high-ownership mindset, comfortable being measured on response times and follow-through.
  
  

Good to Have

• Familiarity with outbound tooling such as Apollo or LinkedIn Sales Navigator.
• Exposure to subscription or as-a-service (XaaS) commercial models.
• Experience qualifying across multiple product lines or buyer personas simultaneously.