Sales Development Representative

Location: Pune (On-site)

Employment Type: Full-time

Experience: 3+ Years

COVORO is a unified automation ecosystem that empowers CFOs and finance teams to manage compliance and finance operations from a single platform. Founded in 2017, COVORO replaces manual processes and disconnected systems with integrated solutions that deliver visibility, control, and operational efficiency across complex regulatory environments.

Our platform enables organizations to automate Compliance, Finance Operations, and Global Trade Management, including e-Invoicing, Tax Filing, AP Automation, and Trade Compliance. Operating across India, UAE, Malaysia, and Singapore, COVORO integrates seamlessly with 100+ ERP systems, including SAP, Oracle, and Microsoft Dynamics.

Today, COVORO has processed over 1,080 million e-Invoices, supports thousands of enterprises, and works with a growing ecosystem of 200+ partners.

We are looking for an energetic and technology-driven Sales Development Representative (SDR) to join our growing sales team. This role is ideal for someone who enjoys prospecting, building relationships, leveraging AI for sales, and engaging enterprise decision-makers.

As an SDR, you will be responsible for generating qualified sales opportunities through outbound prospecting, AI-powered research, database creation, discovery calls, and initial product demonstrations. You will play a critical role in driving pipeline growth by identifying customer pain points and introducing COVORO's finance and compliance automation solutions.

• Identify, research, and qualify enterprise prospects across target industries.
• Build and maintain high-quality prospect databases using AI-powered research and sales intelligence platforms.
• Generate qualified opportunities through outbound calls, emails, LinkedIn, and other digital outreach channels.
• Research target accounts and identify key stakeholders, including CFOs, Finance Heads, Tax Heads, Procurement Heads, and IT Leaders.
• Conduct discovery calls to understand customer challenges and business requirements.
• Deliver engaging initial product demonstrations and effectively communicate COVORO's value proposition.
• Schedule qualified meetings and hand over sales-ready opportunities to the Account Executive team.
• Collaborate with Marketing on outbound campaigns, Account-Based Marketing (ABM), webinars, and lead nurturing initiatives.
• Maintain accurate records of activities, opportunities, and customer interactions in the CRM.
• Consistently achieve daily, weekly, and monthly KPIs related to outreach, meetings, pipeline generation, and opportunity creation.
• Stay updated on industry trends, competitor offerings, and customer challenges within Finance, Tax, Compliance, and Automation.

• 3+ years of experience in Sales Development, Inside Sales, Business Development, or B2B SaaS sales.
• Proven expertise in lead generation, outbound prospecting, and pipeline creation.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Confidence in conducting discovery calls and delivering introductory product demonstrations.
• Experience selling enterprise software or technology solutions is highly preferred.
• Strong analytical mindset with the ability to understand customer business challenges and recommend suitable solutions.

• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar productivity platforms.
• Strong knowledge of sales intelligence platforms including Apollo.io, LinkedIn Sales Navigator, Lusha, Clay, Phantombuster, and other lead generation tools.
• Experience in building, validating, cleansing, and enriching enterprise prospect databases.
• Ability to leverage AI for account research, prospect profiling, personalized outreach, and sales productivity.
• Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or equivalent systems.
• Familiarity with email sequencing, sales automation, and outreach platforms is an added advantage.

• Experience in B2B SaaS, FinTech, RegTech, ERP, Finance Automation, or Compliance Technology.
• Experience engaging enterprise stakeholders such as CFOs, Finance Controllers, Tax Managers, Procurement Leaders, and CIOs.
• Exposure to consultative selling methodologies such as BANT, MEDDICC, or SPICED is an advantage.

• Self-motivated and target-driven professional.
• Excellent interpersonal and communication skills.
• Strong presentation and demo capabilities.
• High level of ownership and accountability.
• Passion for learning new technologies and AI-driven sales practices.
• Ability to thrive in a fast-paced, collaborative environment.
• Growth mindset with a desire to build a successful enterprise sales career.

• Opportunity to work with a rapidly growing Enterprise SaaS company.
• Exposure to global markets including India, UAE, Malaysia, and Singapore.
• Work with cutting-edge AI-powered finance and compliance automation solutions.
• Career growth opportunities in Enterprise Sales and Business Development.
• Collaborative, innovation-driven work environment with continuous learning opportunities.