Retail Channel Trade Branding Executive

| Retail / Channel / Trade Branding Executive

Location: Kolkata & Bhubaneswar

Experience: 5-6 years of experience in retail / trade / channel branding

Education: Graduate

Ready to travel

Industry Preference: Building Materials / Steel / Cement / Paints / FMCG

Role Summary:

We are seeking a Retail / Channel / Trade Branding professional who can effectively convert brand strategy into impactful on-ground execution. This role plays a key part in enhancing brand visibility and maintaining consistency across dealer, distributor, and retail touchpoints. The position requires a strong mix of brand understanding, execution discipline, and field coordination.

Key Responsibilities:

•implement retail and channel branding programs across dealer and distributor networks

• shop branding, signage, POSM, and in-store visibility initiatives

• Maintain uniform brand presentation across all trade touchpoints

• Work closely with sales teams for outlet selection, approvals, and execution

• Handle vendors, fabricators, printers, and installers to ensure timely deployment

• Supervise quality, installation standards, and compliance with brand guidelines

• Track branding coverage, maintain records, and submit execution reports

• Control branding budgets and optimize spending for maximum field impact

• Carry out regular market visits and visibility audits.

• Good command on excel.