Assistant Manager

Job Description

Job Description

Assistant Manager/Manager, Performance Marketing – Google

You Should Apply If You Have

• Skills to move the needle while working for hyper scaling startup which thrives on ownership, deadlines and targets.
• Attention to detail
• In depth understanding of Google Ads - especially keyword research
• A demonstrable track record of bringing positive impact in your previous organizations
• Substantial background in performance & branding campaigns, A/B Testing & Analytics
  
  

You Should Not Apply If You

• Aren’t good with Excel, number crunching, Audience Building, GA, Appsflyer
• Cant work in ambiguity
• Cant build processes or structure
• Are not passionate about the health and nutrition industry
• Have less than ~ 2 years of hands-on experience in Google Ads
• Have not managed teams before
• Dont enjoy walk-the-talk and prefer a purely delegatory leadership style
  
  

Skills Required

• Proven track record of success in developing and executing winning strategies for D2C and Ecommerce businesses
• Expertise in Google Ads, data analysis, attribution, and marketing ROI measurement
• The ability to lead, motivate, and inspire a team
• Ability to analyse complex data sets and develop creative solutions to optimize campaign performance and budget allocation (Excel and number
• Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation tools
• Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shopping
• Knowledge of Google Analytics and other reporting tools
• Excellent communication, presentation, and interpersonal skills
  
  

What will you do?

• Ideate, execute, and optimize performance-driven campaigns across Google Search, YouTube, Shopping, DV360, Google Merchant centre – Feed Optimisation, Revenue spike from Non-Branded Search Traffic
• Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Google
• Lead initiatives around incrementality testing to measure true campaign performance and guide decision-making
• Develop effective attribution models to accurately measure campaign impact
• Generate actionable insights and performance reports for stakeholders
• Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A/B testing, and more
• Audit product feeds for accuracy and compliance with Googles policies to maximize performance in Shopping & Remarketing campaigns
• Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and alignment with broader marketing goals
  
  

Work Details

• Work Experience: 2–5 years
• Working Days: Monday – Friday
• Location: Golf Course Road, Gurugram, Haryana (Work from Office)
  
  

Perks

• High learning and personal growth opportunities in a dynamic environment
• Flexible timings and a collaborative, inclusive workplace
  
  

Why Nutrabay

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding

We raised $5 million in a Series A funding.

Job Details

Role Level: Mid-Level Work Type: Full-Time Country: India City: Gurugram ,Haryana Company Website: https://nutrabay.com Job Function: Marketing Company Industry/

Sector: Wellness and Fitness Services

What We Offer

About The Company

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