Regional Trade Marketing Manager

About Us

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia.

At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.

Role Overview

Role Name: Regional Trade Marketing Manager

Reporting to: Lead Trade Marketing

Key Responsibilities

• Develop and implement regional trade marketing plans aligned with overall marketing and sales objectives.
• Collaborate closely with the sales team to understand market dynamics, customer needs, and

opportunities for growth.

• Create promotional campaigns, POS materials, and trade incentives tailored to different channels (e.g., retail, distribution partners).
• Analyze market trends and consumer insights to identify opportunities for new initiatives and improvements.
• Monitor and evaluate the performance of trade marketing activities, providing insights and

recommendations for optimization.

• Manage relationships with key stakeholders, including retailers, distributors, and channel partners, to ensure alignment and support for marketing programs.
• Coordinate cross-functional teams (e.g., sales, marketing, product management) to execute campaigns effectively and on time.
• Prepare regular reports and presentations on trade marketing activities, results, and ROI for management review.

Key Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred.
• Minimum of 5+ years of experience in trade marketing, MT or SAMT.
• Strong analytical skills with the ability to interpret data and trends to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels.

Interested?

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.