Promo Producer - AI & Performance Promos

Job Title: Promo Producer - AI & Performance Promos

Location: BengaluruExperience: 2–4 Years

Core Stack: Scriptwriting + AI Visual Generation (Midjourney/Runway/Pika/Leonardo) +

Performance Marketing Sense.

The Mission

At Kuku FM, we are turning ears into eyes. As a Creative Producer (AI & Promos), your job

is to create "Scroll-Stopping" trailers for our top audiobooks. You will take a high-drama

audio script, write a killer promo hook, and use Generative AI to build a cinematic world that

didn't exist yesterday.

Your trailers are the frontline of our growth - they are the reason a user stops scrolling and

starts listening.

What You’ll Do

• High-Stakes Scripting (The Hook)
• Extract the "viral" soul of an audio show and condense it into a 60-120 second
  
  

high-tension script.

• Master the "3-Second Rule": Craft openings that grab attention before the user can
  
  

swipe away.

• Write compelling CTA (Call to Action) copy that converts viewers into listeners.
• AI Visual Direction (The Prompting)
• Prompt Engineering: Use AI tools (Midjourney, Leonardo, Runway, etc.) to generate
  
  

high-quality, consistent character art and cinematic backgrounds that match the

audio’s mood.

• Visual Storyboarding: Create a visual "mood board" for every promo, ensuring the
  
  

AI-generated assets tell a cohesive story.

• Tech-Forward Creation: Stay at the bleeding edge of AI video tools to bring static
  
  

images to life (Lip-sync, motion effects, etc.).

• The "Editor-Director" Loop
• Collaborate with Video Editors to sync your AI visuals with the script and sound
  
  

design.

• Direct the pacing, typography, and "vibe" of the final video to ensure it feels like a
  
  

premium OTT trailer.

• Performance Optimization
• Analyze CTR (Click-Through Rates) and CPI (Cost Per Install) data to understand
  
  

what visuals are working.

• Run A/B tests: Does a "Horror" hook work better with a jump-scare visual or a
  
  

psychological AI-generated landscape?

Who You Are

• The Hybrid: You are 50% Writer, 50% AI Artist. You think in words but see in
  
  

prompts.

• The OTT Junkie: You understand the tropes of Indian soaps, thrillers, and "masala"
  
  

movies.

• Native Storyteller: Exceptional command over Hindi / English / Tamil / Telugu /
  
  

Malayalam or Kannada . You know the difference between a "good" line and a

"punchy" line.

• Data-Informed: You don’t get offended by data. If a trailer fails, you iterate and
  
  

prompt again.

Your promos consistently hit below-average CPI targets for the marketing team.

Visual Benchmark You’ve established a unique "Kuku FM Visual Style" using AI that looks better than

high-budget live-action shoots.

Speed to Market You’ve optimized the workflow from "Script to AI-Ready Assets" in under 48 hours.

Skills: video,visuals,promo