Product Marketing Manager - ABM

Actively Reviewing

Appitsimple Infotek Pvt Ltd

Ahmedabad Full-Time 4–8 yrs exp Posted 1 month ago · Apply by Jul 18, 2026

Job Description

Product Marketing Manager — ABM

About The Role

CallHippo is scaling upmarket — targeting enterprise and mid-market accounts globally. We're looking for a revenue-focused PMM to own our ABM motion end-to-end: from ICP definition and account selection through to pipeline influence and expansion. This is a hands-on builder role, not a strategy-only position. You will run the tools, write the copy, and be accountable for meetings booked and pipeline influenced.

What You'll Own

ABM Strategy & Account Intelligence

Define and maintain tiered target account lists (Tier 1: 1:1, Tier 2: 1:few, Tier 3: programmatic) using firmographic, technographic, and intent data (6sense / Bombora)
Map buying committees across VP Sales, CX, RevOps, IT, and Finance — with tailored messaging per persona

AI-Powered LinkedIn & Email Outreach

Own the full outreach stack: Clay for enrichment and AI personalisation, HeyReach or Expandi for LinkedIn multi-account automation, Lemlist or Instantly for email sequencing
Build signal-triggered workflows — job changes, funding rounds, competitor mentions — that launch personalised sequences automatically
Write and A/B test outreach copy at every step; set up AI inbox management to classify replies and alert AEs on hot leads within minutes
Run multiple concurrent strategies simultaneously: competitor displacement, intent response, industry cluster, and named account campaigns

Account-Level Advertising & Web Personalisation

Run LinkedIn Matched Audiences and Google competitor conquest campaigns against named account lists
Deploy Mutiny for dynamic website personalisation; build industry-specific landing pages and account-specific microsites for top Tier 1 targets

Content, Proof & Competitive Intelligence

Own vertical case studies, competitive comparison content (vs. RingCentral, Aircall, CloudTalk), and an interactive ROI calculator
Manage the G2 / Gartner review programme — target 50+ verified reviews before scaling Tier 1 enterprise outreach

Events, Gifting & Sales Alignment

Plan executive roundtables and dinners for Tier 1 accounts; run pre-conference ABM plays to pre-book meetings before event floors open
Manage gifting via Reachdesk or Sendoso, triggered by behavioural signals (pricing page visits, deal stall points)
Build the shared account heat score model in HubSpot or Salesforce; set up real-time Slack alerts to AEs when accounts cross intent thresholds
Report on pipeline influenced, deal velocity, and ACV from ABM accounts — not MQL volume

What We're Looking For

4+ years in B2B SaaS marketing, with at least 2 years in ABM, demand generation, or product marketing
Hands-on experience with Clay, LinkedIn automation (HeyReach, Expandi, or Salesrobot), and email sequencing tools — you've operated these, not just read about them
Proven track record of building multi-channel ABM programmes that influenced measurable pipeline
Strong outreach copywriter — you have A/B test data showing what works, not just opinions
Familiarity with intent data platforms (6sense, Bombora, G2 Buyer Intent) and how to turn signals into booked meetings
Commercially minded — you understand buying committees, enterprise sales cycles, and what moves an enterprise deal
Bonus: VoIP / CCaaS / sales engagement software experience; experience running executive events; Mutiny or web personalisation background

Tools You'll Work With

Clay

HeyReach / Expandi
Lemlist / Instantly
6sense / Bombora
Apollo
LinkedIn Sales Navigator
HubSpot / Salesforce
Mutiny
Reachdesk / Sendoso
Make / n8n

How You'll Be Measured

40%+ of total new pipeline influenced by ABM activity
15-30 qualified meetings booked per month from outreach sequences
5-8% reply rate across active LinkedIn and email sequences
1.5-2x win rate on ABM accounts vs. non-ABM baseline
20%+ faster deal velocity on ABM accounts

What We Offer

Full ownership of the ABM function — you build the playbook, you don't inherit one
Direct access to founders and leadership; your numbers discussed at exec level weekly
Full budget ownership: tools, events, gifting, and paid media
Competitive compensation + performance bonus tied to pipeline and revenue
Remote-first, flexible hours — we care about output
Learning budget for tools, conferences, and courses