Performance marketing specialist

Performance Marketing Specialist
(Google Ads Specialisation)

Experience: 4–7 years | CTC: ₹8 – 14 LPA

Role Overview

This is a hands-on execution role, anchored in Google Ads, for someone who will also carry the overall performance marketing view across paid channels. You will own Google Ads end to end — Search, Demand Gen, Display, and YouTube — and be the person who tracks how the full paid mix (Google + Meta) is performing, spotting gaps and pushing fixes.
If you are someone who lives inside Google Ads down to the keyword level, takes personal ownership of CPL and ROAS, and wants visibility across the entire performance funnel rather than a single platform, this is the role for you.
What You Will Do

Google Ads Execution & Optimisation

• Build, launch, and manage Google Ads campaigns end to end — Search, Demand Gen, Display, and YouTube — across multiple projects and cities
• Structure Search campaigns with tight ad groups, match-type strategy, and keyword lists segmented by project and price point
• Write ad copy, manage negative keywords, run Search Term reports, and continuously refine bids, budgets, and scheduling based on data
• Set up and QA conversion tracking, call tracking, and lead form extensions before any campaign goes live
• A/B test ad copy, landing pages, and bidding strategies — document results and apply learnings
Cross-Channel Performance Coordination
• Track overall performance marketing spend, CPL, and ROAS across Google and Meta, not just your own channel
• Coordinate with the Meta Ads Specialist on cross-platform retargeting and audience-sharing tests
• Flag underperformance on any channel to the Sr. Manager, with a view on where budget should shift
• Bring a channel-agnostic lens to lead quality — a low CPL on one platform funded by a worse-converting audience is not a win

Tracking, Attribution & Reporting

• Own Google Ads conversion tracking and GA4 integration — every lead, call, and form fill traced back to campaign and keyword
• Maintain clean UTM structures so leads are correctly attributed in the CRM without gaps
• Prepare a weekly performance marketing report covering spend, leads, CPL, and ROAS across channels — clear numbers, no padding
• Flag issues — a Quality Score drop, a CPL spike, a tracking gap — the same day they occur
Creative & Landing Page Coordination
• Brief the Content Strategist on creative needs for Demand Gen and YouTube — format, message, CTA, audience context
• Review creatives and landing pages before campaigns go live — message match directly impacts Quality Score and CPL
• Flag landing page issues hurting performance and escalate for resolution

You Must Have

• 4–7 years of hands-on Google Ads experience — able to build, manage, and optimise a full Search campaign from scratch
• Proven track record managing ₹50L+ per month in Google ad spend with measurable CPL and ROAS outcomes
• Deep expertise in Search Ads — keyword strategy, match types, negative keywords, ad copy, extensions, bid strategy
• Hands-on experience with Demand Gen and YouTube Ads, not just Search
• Strong Google Ads conversion tracking and GA4 experience at a technical level
• Working familiarity with Meta Ads Manager — enough to read performance and coordinate cross-platform, even if Google is your core
• Experience in real estate, edtech, fintech, or any high-ticket (₹1 Cr+) lead generation category
• Ability to show actual CPL and ROAS numbers from past campaigns with context, not just claims
• Strong Looker Studio, Excel, or Google Sheets skills for reporting and budget tracking

Good to Have

• Experience running Google campaigns for real estate projects — how property buyers search and what converts
• Experience managing multi-city campaigns with city-specific keyword sets and CPL benchmarks
• Exposure to Meta lead gen campaigns and cross-platform retargeting setups
• Familiarity with CRM platforms and how leads flow from ad platforms into the sales pipeline
• Google Ads certification (Search, Display, or Measurement)

What We Offer

• CTC: ₹8 – 14 LPA based on experience and scale of spend managed
• Full ownership of Google Ads execution, with visibility across the entire performance marketing function
• A high-spend, high-accountability environment where your work is visible and measurable every day
• Clear reporting line to a senior performance marketer with real estate and large-budget experience
• Fast-moving, performance-driven environment with short decision cycles