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Think Digital

Performance Marketing Specialist (Paid Social)

Actively Reviewing

Think Digital

Lucknow Full-Time 4–8 yrs exp Posted 1 month ago  · Apply by Jul 18, 2026

🚀 We’re Hiring: Social Media Buyer (Performance / Conversion Focused)


We’re looking for a results-driven Social Media Buyer who understands performance marketing and knows how to run campaigns focused on conversions (sales/leads) — not just page promotion or engagement.


🔍 What You’ll Do:
  • Plan, launch, and optimize conversion-focused campaigns on platforms like Facebook, Instagram, etc.
  • Drive sales/leads (CPA, CPL, CPS) through paid media
  • Scale winning campaigns while maintaining target KPIs
  • Conduct A/B testing (creatives, audiences, landing pages)
  • Analyze campaign data and continuously optimize performance
  • Manage budgets efficiently to maximize ROAS
  • Coordinate with creative & landing page teams for better performance



🧠 What We’re Looking For:
  • Strong understanding of Performance Marketing / Paid Social
  • Hands-on experience with conversion campaigns (not engagement/page growth)
  • Deep knowledge of metrics like CPA, ROAS, CTR, CPC, CR
  • Experience with tracking tools (Pixel, Trackier, Voluum, etc.)
  • Ability to scale campaigns profitably
  • Data-driven mindset with strong analytical skills



Who This Role is NOT For:
  • Candidates focused only on page promotion, followers growth, or engagement campaigns
  • Those without experience in conversion-based performance marketing



Good to Have:
  • Experience in verticals like Finance, E-commerce, Lead Gen, SaaS
  • Experience managing high daily budgets
  • Strong understanding of funnels & landing page optimization



📈 Why Join Us?
  • High-growth performance marketing environment
  • Opportunity to manage and scale large budgets
  • Work with global campaigns & offers
  • Performance-driven incentives

  • 📩 Interested? Drop your CV in DM or email us at: [[email protected]]


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