Healthcare Performance Advertising

Job DescriptionHealthcare Performance Marketing Specialist (Google Ads / Meta Ads)

Company: ATZ Medappz Pvt. Ltd.

Brand: Branding Pioneers – Healthcare Marketing Agency

Work Mode: Remote / Hybrid

Employment Type: Full-Time & Part-Time Opportunities Available

Shift Options: India Shift & US Shift

Mandatory Requirement

Please DO NOT apply if you have never managed Healthcare Performance Marketing campaigns.

We are only looking for candidates who have successfully run Google Ads and/or Meta Ads for healthcare businesses.

Experience with the following is highly preferred:

• Hospitals
• Multi-speciality Hospitals
• Mental Health Clinics
• Psychiatry & Psychology Clinics
• IVF & Fertility Centres
• Cosmetic & Aesthetic Clinics
• Plastic Surgery
• Bariatric Surgery
• Orthopaedic & Joint Replacement Surgeons
• General & Super Speciality Surgeons
• Dental Clinics
• Dermatology Clinics
• Hair Transplant Clinics
• Ophthalmology / Eye Hospitals
• Wellness & Preventive Healthcare Brands

Roles Available

We are hiring for:

• Google Ads Specialist
• Meta Ads Specialist
• Healthcare Performance Marketing Specialist (Google + Meta)

If you are an expert in one platform, you are encouraged to apply.

If you have strong experience managing both Google Ads and Meta Ads, you will be considered for senior opportunities.

Your Responsibilities

• Plan, launch and optimize Google Ads and/or Meta Ads campaigns.
• Generate qualified patient leads while maintaining target CPL and ROAS.
• Build complete patient acquisition funnels.
• Create audience targeting and remarketing strategies.
• Coordinate with designers, copywriters and landing page teams.
• Analyse campaign performance daily.
• Suggest improvements in landing pages and conversion rates.
• Scale successful campaigns while maintaining profitability.
• Stay updated with the latest Google Ads, Meta Ads and AI features.

What We're Looking For

You should have practical experience with:

• Google Search Ads
• Performance Max
• Display Campaigns
• YouTube Ads
• Meta Lead Generation Campaigns
• Conversion Campaigns
• Remarketing Campaigns
• WhatsApp Lead Campaigns
• Pixel & Conversion API
• Google Tag Manager
• Google Analytics
• AI tools like ChatGPT, Claude and Gemini

Selection Process

Our hiring process is practical and performance-driven.

Round 1 – Portfolio Review

Be prepared to show:

• Previous healthcare campaigns.
• Results achieved.
• CPL improvements.
• Lead quality.
• ROAS.
• Campaign structure.
• Industries handled.

Round 2 – Strategy Discussion

You'll discuss:

• Campaign planning.
• Budget allocation.
• Patient acquisition strategy.
• Audience segmentation.
• Landing page recommendations.
• Scaling strategies.

Round 3 – Practical Evaluation

Shortlisted candidates will be assigned a live healthcare campaign.

During this evaluation, we will assess:

• Campaign setup quality.
• Audience selection.
• Ad copy and creative recommendations.
• Budget allocation.
• Daily optimization.
• Reporting quality.
• Communication.
• Problem-solving ability.
• Overall campaign performance.

The evaluation period may run for up to one week before a final hiring decision is made.

Required Experience

• Healthcare Performance Marketing (Mandatory)
• Google Ads and/or Meta Ads
• Experience generating patient enquiries
• Experience managing healthcare advertising budgets
• Strong analytical skills
• Excellent communication

Employment Options

Available for:

• Full-Time
• Part-Time
• India Shift
• US Shift

The role, compensation and responsibilities will depend on your experience, platform specialization and availability.

How to Apply

When applying via WhatsApp, please mention:

• Full-Time or Part-Time
• India Shift or US Shift
• Google Ads / Meta Ads / Both
• Total years of healthcare performance marketing experience
• Healthcare specialties you've managed (Mental Health, IVF, Cosmetic, Hospitals, Surgeries, Dental, etc.)
• Monthly ad budget handled
• Portfolio or case studies (preferred)
• Applications without proven healthcare advertising experience will not be considered.