Performance marketing expert

Company Description

Craft India Collaborative is a dynamic organization committed to creating opportunities for local artisans and businesses in India. We specialize in promoting and supporting handcrafted experiencees and products that reflect India's rich cultural heritage. By connecting artisans with learners, we aim to encourage sustainable growth and preserve traditional skills. Our efforts contribute to the promotion of Indian craftsmanship on a global scale, fostering collaboration and innovation.

Role Description

This is a full-time, on-site role located in Ahmedabad for a Performance Marketing Expert. The role involves developing and implementing marketing strategies to drive performance across digital platforms. The expert will create and manage campaigns, analyze performance metrics, and optimize strategies for improved results. Collaborating with cross-functional teams, they will ensure alignment with overarching business goals, particularly in promoting products and engaging target audiences effectively.

Qualifications

• Strong Communication and interpersonal skills to collaborate effectively and articulate campaign strategies.
• Proficiency in Marketing and Marketing Strategy formulation for targeted and impactful campaigns.
• Experience with Social Media Marketing to create and manage engaging content across platforms.
• Skills in Sales techniques to complement performance marketing efforts and generate leads.
• Problem-solving abilities and an analytical mindset to assess campaign performance and make data-driven decisions.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Experience in working with artisan-based or culturally-focused organizations is a plus.