Performance Marketing Executive
PIL-PSYCHOTROPICS INDIA LIMITED
Job Description
Performance Marketing Executive (Growth Role)
Location: Faridabad (Work from Office)
Experience: 3–5 Years
Industry: D2C | Pharmaceutical | Healthcare | Petcare
About the Role
We’re looking for a growth-driven Performance Marketer to scale revenue across Amazon and D2C channels. This role goes beyond running ads — it requires end-to-end ownership of performance, conversions, and overall business growth.
Key Responsibilities
* Plan, execute & scale campaigns on Google Ads, Meta & Amazon Ads
* Own key metrics: ROAS, CAC, revenue & conversion rates
* Manage full funnel performance (traffic → conversion → retention)
* Identify drop-offs & improve conversion rates across website and ads
* Run A/B testing for creatives, audiences & landing pages
* Optimiz…
[9:59 am, 4/4/2026] RK: Job Title: Performance Marketing Executive (Growth Role)
Location: Faridabad (Work from Office)
Experience: 3–5 Years in performance/digital marketing
Industry: D2C | Pharmaceutical | Healthcare | Petcare
About the Role
We’re looking for a growth-driven Performance Marketer to scale revenue across Amazon and D2C channels. This role goes beyond running ads — it requires end-to-end ownership of performance, conversions, and overall business growth.
This is not just a campaign execution role — it’s a growth ownership role.
Please apply only if you have experience in Scaling revenue via ads, Amazon + D2C performance and Conversion optimization.
Key Responsibilities
* Plan, execute & scale campaigns on Google Ads, Meta & Amazon Ads
* Own key metrics: ROAS, CAC, revenue & conversion rates
* Manage full funnel performance (traffic → conversion → retention)
* Identify drop-offs & improve conversion rates across website and ads
* Run A/B testing for creatives, audiences & landing pages
* Optimize retargeting & remarketing strategies
* Manage budgets efficiently & reduce wasted spend
* Collaborate with creative/design teams to improve ad performance
* Diagnose performance issues & recommend solutions
* Share weekly reports with insights & action plans
Key Skills
* Hands-on experience with Google Ads & Meta Ads
* Preferred: Amazon Ads / marketplace experience
* Strong understanding of performance funnels
* Experience with Google Analytics, tracking & attribution
* Expertise in conversion optimization & retargeting
* Strong analytical & problem-solving skills
What You’ll Be Measured On
* Revenue growth from paid channels
* ROAS improvement
* CAC reduction
* Conversion rate improvement
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