Performance Marketing & Lead Generation Specialist

1. Role Summary

We are seeking a highly analytical and results-driven Performance Marketing Specialist to lead customer acquisition efforts across our diverse portfolio of firms. You will be responsible for the end-to-end strategy, execution, and optimisation of paid campaigns that fill the sales pipelines of multiple business units. This is a target-based role that demands a proactive professional who thrives in a fast-paced environment and is obsessed with turning data into measurable revenue. 

2. Key Responsibilities & Targets

• Multi-Channel Campaign Management: Plan and execute high-impact performance marketing strategies across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn for different brands.
• Lead Generation Targets: Meet or exceed monthly Qualified Lead Volume targets for each firm, ensuring a steady stream of prospects for the respective sales teams.
• Global & Domestic Targeting: Design and implement geo-fenced campaigns to reach specific domestic and overseas audiences based on each firm's growth objectives.
• Optimisation & ROAS: Monitor daily performance metrics (CPL, CPA, CTR) and conduct continuous A/B testing on creatives and landing pages to maximise Return on Ad Spend (ROAS).
• Full-Funnel Oversight: Analyse the entire customer journey—from the first ad click to final conversion—identifying and fixing drop-off points in the user funnel.
• Reporting & Strategy: Prepare detailed performance reports and dashboards for stakeholders, providing actionable insights to refine long-term business strategies. 

3. Qualifications & Skills

• Target-Driven Mindset: Proven track record of consistently meeting aggressive lead generation and conversion targets.
• Analytical Excellence: Strong proficiency in Data Analysis using tools like Google Analytics (GA4), Meta Pixel, and GTM.
• Platform Mastery: Advanced hands-on experience in managing large-scale budgets on major ad platforms.

• General Skills:

• Excellent written and verbal communication to craft persuasive ad copy and engage with cross-functional teams.
• Meticulous attention to detail in tracking, naming conventions, and budget management.
• Familiarity with CRM software (e.g., HubSpot, Salesforce) to monitor lead quality and feedback loops.
• Education: Bachelor’s degree in Marketing, Business, or a related field.