Junior Performance Marketing Manager (DTC – Meta & Google) in Delhi, Mumbai

We are looking for a data-driven and execution-focused Junior Performance Marketing Manager to support the growth of our Direct-to-Consumer (DTC) brands. This role is ideal for someone with foundational experience in paid media who wants to deepen their expertise across platforms like Facebook Ads Manager and Google Ads.

You will work closely with senior team members to execute, optimize, and scale campaigns, while gaining hands-on exposure to full-funnel performance marketing and DTC growth strategies.

Key Responsibilities

• Campaign Execution & Optimization (Meta & Google)
  
  

Assist in setting up, managing, and optimizing campaigns across Meta (Facebook & Instagram) and Google (Search, Shopping, YouTube, Performance Max)

Monitor daily campaign performance and identify optimization opportunities

Support audience testing, bid adjustments, and budget allocation

Help scale campaigns based on performance benchmarks and KPIs

• Data Analysis & Reporting
  
  

Track and report on key DTC metrics such as ROAS, CAC, CTR, and conversion rates

Assist in preparing weekly and monthly performance reports

Analyze campaign data to generate actionable insights

Work with tools like Google Analytics and spreadsheets for reporting and analysis

• A/B Testing & Experimentation
  
  

Support execution of A/B tests across creatives, audiences, and landing pages

Document learnings and help implement winning strategies

Continuously monitor campaign performance to improve efficiency

• Creative Coordination
  
  

Collaborate with design and content teams to execute ad creatives

Share performance feedback on creatives (e.g., which hooks or formats are working)

Assist in managing creative refresh cycles to prevent ad fatigue

• Tracking & Setup Support
  
  

Assist in campaign tracking setup, including pixels and events

Support the implementation of tools like conversion tracking and basic tagging

Ensure campaign data is accurately tracked and reported

• Team & Client Support
  
  

Work closely with senior managers on strategy execution

Support in preparing client reports and presentations

Maintain campaign documentation and SOPs

About Company: We are a performance marketing, branding, and business development agency built by marketers, strategists, and business experts, driven by technology and data to deliver measurable growth, business development, and strategic consulting. Epigroww is a global marketing firm and a trusted partner for leading e-commerce brands and businesses, specializing in marketing consulting, e-commerce strategy, performance marketing, go-to-market strategy, product launches, content marketing, shoots and video production, and influencer marketing to help businesses scale and build a strong online presence.