Newsletter & Email Marketing Manager

Key details

• Brands: SeamsFriendly & Utsav Fashion (two distinct voices)
• Location: In-office, South Delhi - 5–6 days a week
• Type: Full-time
• Salary: ₹30,000-50,000 (Depending on experience)

About the role (one-liner)

• Own the newsletters for both brands end to end - write, design, schedule, grow the lists, and use the data to improve.
• Blend editorial storytelling with marketing that sells, keeping each brand's voice distinct.

What you'll do

• Own two newsletters: plan, write, design and schedule regular newsletters for both brands, keeping each voice distinct.
• Balance stories and sales: mix editorial (stories, curation, useful reads) with marketing that drives clicks and purchases.
• Grow the list: build the subscriber base through sign-up strategies, segmentation and engagement.
• Shape the strategy: decide what goes out, when and to whom, and set the direction for how each newsletter grows.
• Learn from the data: track opens, clicks and conversions, run A/B tests, and turn what you learn into better emails.

What we're looking for

• A strong writer: clean, engaging copy, and can switch voice between two very different brands.
• An eye for what works - understands what makes people open, read and click.
• Comfortable with numbers - reads email metrics and acts on them, not just admires them.
• AI-fluent - uses AI tools to draft faster and sharpen ideas.
• Organised and reliable - can juggle two brands' calendars without dropping a ball.
• Freshers and experienced writers both welcome - writing samples/portfolio matter more than a CV.

Nice to have

• Experience with email tools like Mailchimp, Klaviyo or Brevo.
• Familiarity with segmentation, automation and deliverability basics.
• A portfolio of newsletters, articles or other writing.
• Design sense (Canva or Figma or more).

What you'll get

• Full ownership of two brands' newsletters from day one.
• Exposure to both brands - SeamsFriendly and Utsav Fashion.
• The freedom to experiment, test ideas and grow real audiences.
• Get genuinely sharp at using AI across writing, marketing and analytics.