Marketing Manager - Chandigarh

About Company

Toprankers is India’s most preferred digital counseling and test-prep platform, helping students unlock their true potential through personalized learning, expert mentorship, and career guidance. With a strong presence across CLAT, Judiciary, IPMAT, CUET, Design, and other entrance exams, we are redefining career discovery and preparation for young aspirants.

Job Title: Marketing Manager

Department: Marketing Manager

Location: Chandigarh

Role Overview

The Marketing Manager will be responsible for planning, executing, and monitoring marketing strategies to drive brand awareness, lead generation, and revenue growth. The role requires strong analytical ability, campaign execution expertise, and team coordination skills.

Key Responsibilities

• Marketing Strategy & Planning
  
  

Develop and execute monthly and quarterly marketing plans.

Create strategies to increase brand visibility and student enrollments.

Plan ATL, BTL, and digital marketing campaigns.

• Lead Generation & Performance Marketing
  
  

Drive lead generation campaigns (online & offline).

Monitor campaign performance, ROI, and conversion rates.

Coordinate with sales/admissions teams to improve lead-to-admission ratio.

• Digital Marketing Management
  
  

Manage social media platforms and online presence.

Oversee paid campaigns (Google Ads, Meta Ads, etc.).

Monitor website traffic and optimize digital funnels.

• Local Marketing & Partnerships
  
  

Develop local partnerships with schools, colleges, and coaching centers.

Organize seminars, workshops, and outreach activities.

Execute on-ground promotional activities and events.

• Team & Vendor Management
  
  

Coordinate with designers, agencies, and vendors.

Manage marketing executives and field teams.

Ensure timely execution of marketing materials and campaigns.

• Reporting & Budget Management
  
  

Prepare weekly/monthly marketing performance reports.

Manage marketing budgets effectively.

Track cost per lead and cost per acquisition.