Marketing Manager

Job Details Type: Full-Time Working Days: Monday to Friday Location: Vadodara, Gujarat (On-site) About the Role We are seeking a performance-driven, brand-obsessed Marketing Strategist with deep expertise in the digital ecosystem. The ideal candidate is both a strategic thinker and hands-on executor, capable of building brands from the ground up. This role combines strategy, execution, and leadership across digital marketing, advertising, branding, website infrastructure, analytics, and omnichannel content. You will lead end-to-end marketing and growth initiatives for clients and brands across global markets. Key Responsibilities Strategy & Planning Design and implement 360? digital marketing strategies aligned with business goals. Identify growth opportunities across search, social, email, and affiliate channels. Develop GTM and media mix strategies (Google Ads, Meta, YouTube, programmatic) focused on CPL and ROAS. Create campaign timelines, content calendars, and audience segmentation plans. Conduct competitor analysis, market research, and go-to-market strategies for product launches. Track and report performance using GA4, Looker Studio, and CRM dashboards. Performance Marketing Plan and optimize ad campaigns across Google Ads, Meta, LinkedIn, YouTube. Drive lead generation, traffic, eCommerce sales, and brand recall. Set up conversion tracking, remarketing, and audience segmentation. Conduct A/B testing on ad copy, landing pages, and CTAs. Analyse funnel progression, bounce rates, and user behavior insights with GA4 and Clarity. Branding & Content Creation Build and execute content marketing strategies (SEO, social, email). Define brand positioning, tone of voice, storytelling framework. Develop and script creative assets for campaigns, reels, landing pages, and blogs. Lead creative development for ads, videos, and social campaigns. Manage organic content calendars and brand engagement moments. Digital Marketing Infrastructure Implement GA4 with GTM for event tracking and attribution. Build conversion funnels and dashboards in Looker Studio. Set up email marketing automations (Mailchimp, Klaviyo, Zoho). Optimize websites for SEO, performance, and conversions. Create and manage custom audience pools and advanced GTM triggers. Client, Team & Campaign Management Collaborate with clients to deliver measurable outcomes. Coordinate with cross-functional teams (design, content, dev, video). Prepare detailed reports, insights, and presentation decks. Guide and mentor junior team members and freelancers. Manage multiple international clients across US, UK, Canada, Australia, Netherlands. Required Skills & Tools Advertising & Performance: Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio Creative & Content: Canva, Figma, content scripting & storyboarding CRM & Automation: Mailchimp, Klaviyo, Sendinblue, WhatsApp tools (Interakt, Zoko, WATI) Analytics & Reporting: Dashboards (Looker Studio, Google Sheets), funnel & traffic analysis Others: Excel, Google Docs, Notion, Trello/Asana, SEO tools (Screaming Frog, GSC, SEMrush ? preferred) Soft Skills Strong communication & presentation skills Analytical, detail-oriented & data-driven mindset Ability to multitask and manage global projects Preferred Qualifications Bachelor?s/Master?s in Marketing, Business, Mass Communication, or related field 7?20 years of proven experience in digital marketing, branding, or strategy Experience working with diverse international clients What You Bring Deep understanding of how performance marketing, content, and brand strategy work together. Ability to blend creativity with data-driven execution for scalable growth